TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc.
FTF-AUT-F0861
Quality Excellence as Seen Through the "Eyes of the Customers
June, 2010
Jim Baillie Vice President – Global Quality
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 222
Agenda
►Quality Vision
►Organizational Update
►Guiding Principles
►Strategies and Initiatives
►Quality Metrics
►Quality of Design
►Customer Support Strategy
►Summary/Q&ATurning today’s challenges into the competencies of tomorrow
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 3
Quality Vision
Achieving world-class product quality and problem resolution responsiveness by utilizing a defect prevention mindset and instinctive quality culture that results in a relentless pursuit of total customer loyalty in everything we do.
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 44
Freescale Senior Leadership Team
Michel Cadieux Human Resources
and Security
Vivek MohindraStrategy & Business
Transformation
Alan CampbellChief Financial
Officer
Henri RichardGlobal Sales &
Marketing
Reza KazerounianMicrocontroller
Solutions Group
Tom DeitrichRF, Analog & Sensor
GroupAlex PepeSupply Chain
Rich BeyerChairman & CEO
Ken HansenChief Technology
Officer
Lisa SuNetworking
and MultimediaGroup
John Holmes ActingLegal
Jim BaillieQuality
►An unwavering and uncompromising commitment to Quality Excellence by the Freescale Executive Team
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 55
Freescale Quality Leadership Team
►A global team of over 425 Quality professionals dedicated to achieving world-class performance…..
Jim BaillieVice President
Quality
John TheissDie Mfg & TSO
Ed HallSupplier Quality& External Mfg
Bob SulskiRASG Quality
Mike McCullarNMG Quality
Garic PowerMSG Quality
MBG Quality Supply Chain Quality Quality Functions
Garic PowerGlobal PA Labs
Bernard AzalbertQuality Systems
John TheissGlobal REL Labs
Gil WernerCustomer Support
Strategy
Ralf MelzerEMEA Quality
Hisayuki KamataJapan Quality
Haneefa IbrahimAsia Quality & FMO
Regional Quality
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 6
DEFECTS► See the world through the eyes of the customer
by protecting them from defects and assuming every reported failure is “guilty” until proven innocent
► Shifting the paradigm from defect detection/correction to a defect prevention methodology
► Using NPI qualification as a validation step that all the development processes have been successfully completed
► Ensuring every employee believes that they own Quality and strives to do their job right the first time
Quality Guiding Principles
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 7
Strategies & Initiatives
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc.
0
10
20
30
40
50
2009Baseline
Q1'10 Q2'10 Q3'10 Q4'10
PPM
FREESCALE Product Quality - NPI PPMYear to Date
0
10
20
30
40
50
2009Baseline
Q1'10 Q2'10 Q3'10 Q4'10
PPM
FREESCALE Product Quality - NPI PPMYear to Date
0
10
20
30
40
50
2009Baseline
Q1'10 Q2'10 Q3'10 Q4'10
PPM
Freescale Product Quality - PPMYear to Date
0
10
20
30
40
50
2009Baseline
Q1'10 Q2'10 Q3'10 Q4'10
PPM
Freescale Product Quality - PPMYear to Date
0
400
800
1200
1600
2000
2009Baseline
Q1'10 Q2'10 Q3'10 Q4'10
Coun
t of C
QI S
tarts
Freescale Product Quality - CQI
Year to Date
0
400
800
1200
1600
2000
2009Baseline
Q1'10 Q2'10 Q3'10 Q4'10
Coun
t of C
QI S
tarts
Freescale Product Quality - CQI
Year to Date
Quality Metrics
~20% reduction in 2010 ~25% reduction in 2010
~33% reduction in 2010
Projection
►Aggressive Quality improvement goals and action plan established for 2010
►PPM and customer return metrics trending down ahead of target
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 999
Agenda
►Quality Abstract/Vision
►Organizational Update
►Guiding Principles
►Strategies and Initiatives
►Quality Metrics
►Quality of Design
►Customer Support Strategy
►Summary/Q&ATurning today’s challenges into the competencies of tomorrow
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 1010
Design
►New Technology Introduction
Process
►Design for Testability
►Design for Manufacturability
Qualityby
Design
Quality by Design
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 1111
Functional IP &design collateral
Start Planning
Start Execution
Prototype PilotPlanningTCG2
TCG3 M1
Technology Development(Design)
Certified technology
Specification Compliant IP &design collateral
RD2 End of LifeMC
G5
Start EOL EOL
ProductionCertification M3M2
Manufacturing(Build)
TCG
TCG Technology Council gate End development or technology lifeMC
GMCG Manufacturing Council gateMilestonesM
ML0
Technology spec Defined
ML1
Technology Ready for
Design
ML2
Technology Ready for Prototype
ML3
Technology Ready for Product
Maturity LevelAssessments
MCG4
Factory Ready for Volume Production
►Freescale has a detailed New Technology Introduction Process where Quality requirements are built in from the beginning.
New Technology Introduction and Quality Checkpoints
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 1212
Design for Test, Verification and Test Maturity Quality checkpoints earlier in the design development process.
Quality requirements are reviewed at points 1, 2, 3 and 4
Design for Test, Verification and Test Maturity Quality checkpoints earlier in the design development process.
Quality requirements are reviewed at points 1, 2, 3 and 4
Manufacture
Product Manufacturing(Deliver)
Start Concept
Product Definition(Define)
Product Development(Design)
Planning End of Life
Start Manufacture
Start EOL
EOL
PCG5
ExecutionPCG3
Start Planning
Start Execution
PCG4
FeasibilityConceptPCG0
PCG1
StartFeasibility
PCG2
PilotPrototype M1 ProductionCertification M3
ProductionCAB
M2
Qual LotReviews
Tapeout
Maturity Levels Aligned to NPI Lifecycle
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 1313
Product
LaunchE
xecutionP
lanningFeasi-bility
Test Coverage
Verification
Design For Test
Resource Planning
Test Quality Levels
Test Requirements Specification
Zero Defects
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 1414
DFT Maturity Matrix – Clear Standard for Design-for-TestDFT Maturity Level 0 Level 1 Level 2 Level 3 Level 4
Digital ► Ext. generated functional
► SAF > 90% ► SAF > 95% ► Transition >85%► Path Delay >= 200 out of 1000
most critical
► Transition > 90%► SAF > 99%► Bridge > 80%► Small-delay defect coverage► Selective path-delay testing
Analog(ADC, DAC, PLL,
Oscillators)
Ext. generated functional ► Partial Scan Wrapper ► Full Scan Wrapper (DC)► Ad-hoc analog test
modes (based on designer intuition)
► Additional signals to increase analog testability
► DC scan stuck-at > 95%► AC Scan Wrapper if module
running near Fsys.
► Partial Analog BIST and/or critical test points (tool determined test points)
SRAM ► Externally generated
► Large Array MBIST generated
► March C- or PMOVI algorithm
► Data Retention support► Checkerboard & Inverse
tests► Different data
backgrounds run on the March
► All RAMs BIST tested with same BIST type
► BIST March LR/LA better► BIST X/Y fast addressing► BIST Bit Mapping► SCAN write through
► Programmable BIST based on 14N coverage
► Sep BIST for DP RAMS► BIST Intra-Word Coverage► BIST Any-bit-fast tests► SDD BIST Support **► LWSH BIST support **► BIST paths >= Func paths.** - Only required if RAM has test mode
ROM ► Externally generated
► MBIST tested► 100% SAF
► 100% AF (inc and dec addressing)
► BIST X/Y fast addressing► MBIST Bit Mapping Support► Scan read support► BIST MISR Aliasing probability <
1PPM (>= 20-bit MISR)
► BIST Any-bit-fast tests► BIST paths >= Functional paths.► BIST MISR Aliasing probability <
0.1PPM (>=24-bit MISR)
NVM, Flash ► Ext. generated functional based
► User modes only
► Array Test Modes ► Basic BIST supported by State Machine
► Independent erasable test row
► Configurable BIST► DC Scan logic > 98%► Massively parallel test enabler
(UTI or BDM based)► MBIST Bit Mapping Support
► Code Execution BIST that detects Address Decode SOF and Address Coupling Faults
► BIST paths >= Functional paths► DC Scan logic part > 99%► Transition delay on logic > 85%
I/O ► Ad hoc, functionally generated
► Most I/Os controllable via register
► Full control* of all pads I/O state (jtag or registers)
► Full control* of all pad electricals ► All pad electrical controls observable via ATPG scan
Parametric, IDDQ, HVST, Burn-in, Voltage Margin, JVT Support
► No DFT support for IDDQ, High Voltage Stress, Burn in, Voltage Margin, Low Frequency and JVT
► Power down mode for IDDQ
► Limited / Partial supportMBIST used for Burn IN
► Scan based ATPG for IDDq► Burn In Mode covering Memories
and partial scan► PLL Bypass for low frequency
► DFT techniques to enable HVT and voltage margin test for designs including level shifters
► Burn In Mode covering 100% memories and scan
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 1515
Design for Manufacturability Roadmap
DefectClass DFM Technique 0.13um 90nm <90nm
Redundant Vias DeployRequired
DeployRequired
DeployRequired
Wire Optimization DeployRequired
DeployRequired
DeployRequired
Random
Logic Restructuring Pilot Pilot
Timing-aware Floating Fill Deploy Deploy
Vdd/VssTied Fill Deploy Deploy
Model-based CMP analysis Pilot
Systematic
Model-based Litho analysis
DeployRequired
DeployRequired
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 161616
Agenda
►Quality Abstract/Vision
►Organizational Update
►Guiding Principles
►Strategies and Initiatives
►Quality Metrics
►Quality of Design
►Customer Support Strategy
►Summary/Q&ATurning today’s challenges into the competencies of tomorrow
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 17
CQ
I IN
CID
EN
TS
Pareto Analysis – Failure Modes
►The yellow bars represent reported quality issues that have been verified and containment/corrective actions implemented internally in the failure mode category indicated
►The green bars represent reported quality issues being validated with customers to determine if they are Freescale caused so they may be redistributed to the internal failure mode categories and resolved
FIELDFOCUSED
INTERNALLYFOCUSED
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 18
Field Quality – World Wide Team
x
x
Andrew CameronJim MackieEKB, Scotland
Sixto ArjonillaRichard HofbeckBernhard SannwaldAntoinette EspirituYork MoellerhenJens PfeifferGeorg BreuckerChristian TrefflerRichard JammersAyda Kilian x
x
x
x
Tony LiuMark MaShenzhen, China
H.N.TayKLM
Paul ChaeSeoul, Korea
x
Kok Pin YeohPenang, Malaysia
Becker ChenPing ChenShanghai, China
x
xxx
Ken CavanaughMilwaukee, WI
Luis PinedaDetroit, MI
Rich ZinkusLake Zurich, IL
x
x
x
Jeff ShadleHorseham, PA
x Hiram CerilloAustin, TX
Keith WilsonMarshall, IL
Peter ThomasMitch CampbellFlorida
xGabriel LaraFabiano CostaJuan Cortes – FQE FA LABGuadalajara, Mexico
x
Marcello MacedoSao Paulo, Brasil
Jose Aurelio NajeraMexico City, Mexico
Jose Medina LopezChihuahua/Juarez, Mexico
x
x Kenny Heong Singapore
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 19
Managing Quality perceptionResponses to the customer in hours
DATA MININGDATA MINING
Non Quality issues
Customer Induced
Signature Analysis
Counterfeit / GreyDirect interfacewith customer
FQE
CUSTOMERREPORTS
ISSUE CQI
Faster resolution times “Protecting the Customer from Defects”Preserving Freescale critical resources – unresolved issues, proactive, NPI, etc.
Field Failure VerificationField Failure Verification
EOS/ESDNo Trouble FoundCustomer Caused
Customer Application/ManufacturingVisual Inspection
Reflow and ReseatA-B-A Verification
X-rayCurve trace
Socketed Applications BoardESD Audits
FA LABSUnresolvedNon repeat
Detailed Analysis
RETURNRETURNCENTERSCENTERS
ATETESTING
PE/TE
APPS
CQI
TNI
Customer Return Support Strategy
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 20
► Quality metrics trending positively
► Quality Systems process discipline being emphasized
► Lessons learned, best practices and error proofing fan-out
► Technical problem solving capability being expanded in the field
► Culture is becoming more Quality driven
► Continue driving higher levels of customer loyalty
SummaryTaking Aim at Best-in-Class Quality
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 21
Back-up
21
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 22
“As customer expectations for Quality rise, Freescale is transforming its strategy in incident reduction, new product execution and culture.
It begins with customer centric metrics that reflect their experiences with Freescale product. It requires a paradigm shift from detection/correction proficiency to defect prevention methodology using advanced problem solving tools. This overflows into deployment of a rigorous NPI phase gate methodology and qualification process that ensures Quality and Reliability are designed in.
Lastly, Freescale Executives are driving an instinctive Quality culture that is not only displayed by their leadership but also in key processes that touch every employee.”
Quality Presentation Abstract
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLinkand VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 23
Culture:►Implement Corporate Quality targets into FSL bonus plan and PM goals►Enhance information flow through SLT Quality Reviews, Weekly Reporting, and
Containment/Prevent Reoccurrence:►2009 top problem parts including NPI devices►2010 Product PPM drivers
Continuous Process Improvement/Excursion Prevention►Front End - wafer fab/foundry►Back End - material/assembly-test/subcontractor
New Product Development Process Optimization:►Technology certification►Design methodology►Test comprehensiveness
NTF – TNI/EOS-ESD Reduction – Customer Partnerships:►Field failure verification►Customer correlation/escalation►Geo/Disti focus
Quality Improvement Strategy
TMFreescale, the Freescale logo, AltiVec, C-5, CodeTEST, CodeWarrior, ColdFire, C-Ware, mobileGT, PowerQUICC, StarCore, and Symphony are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat. & Tm. Off. BeeKit, BeeStack, CoreNet, the Energy Efficient Solutions logo, Flexis, MXC, Platform in a Package, Processor Expert, QorIQ, QUICC Engine, SMARTMOS, TurboLink and VortiQa are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. © 2010 Freescale Semiconductor, Inc. 24
Quality By Design
TM