Download - Jw example 002
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Mobile Market ResearchMobile Diary Studies + In-the-Moment Surveys
on behalf of Research Now Mobile
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8 Principals of Mobile1. Permanently connected
2. Supports granular data capture
3. Audio, video, photo support
4. Captures real-time behavior
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5. Hard-to-reach segments
6. Image scanning + recognition
7. Drives new geo-technologies
8. Breeds authentic version of self
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8 Principals of Mobile
More people in the U.S. will access the web via mobile
devices than via wireline computer by 2015.
- IDC Worldwide New Media Market Model Forecast
The Mobile User
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Capture smart data anywhere, anytime.
The Mobile Approach
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Multiple touch points. Photos, video, audio, GPS, image scan, surveys.
Rich Media Capture
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Geo-location technologies support new methods for market research.
Mobile Location Surveys
Use image uploads as response
Use audio clip uploads as response
Use video uploads as response Use barcode scanning to validate
Native App Features
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Push-Notification: in-appGeo-Fencing: virtual barrier Geo-Targeting: retroactive search QR/Bar Code: scan-to-triggerScheduled: calendar-driven
Launch Methods
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Mobile Diary Studies
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Collect rich media over days & weeks.
Mobile Device Usagethe plus+ app
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Device Behavior / captured GPS: longitude, latitude timestamps
Phone: incoming, outgoing, missed
SMS: sent count, received count
Email: sent, received
Websites: visited, bookmarked
Music: albums, artists, metadata
Camera: metadata
Apps: downloads, deletes
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Where they goCommunication patternsShopping behaviorLeisure activitiesHow they spend their time
Device Behavior / analyzed
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Enhancing Data Collection with Location-Based Mobile Surveys
Real-World Application
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In-Store Validation
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@ the-moment-of-truthversus memory recall.
Ethnography Studies
Capture candid moments through pictures + video.
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Restaurant / Dining
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Venue-triggers. Geo-verification.Check, please!
User-Experience Testing
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Uncover user perceptions + motivations.
Entertainment SurveysMovie-Go’ersCaptured feedback immediately after movie
Television + 2nd Screen Capture respondents while they watch TV w/ mobile
Sporting Event AttendeesCapture in-the-moment feedback while in the park
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Ad Effectiveness / mobile
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Mobile Web CampaignsIn-App Intercepts
Survey + GPS Data
Behavioral Data Capture
Ad Effectiveness / outdoor
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Billboards + SignageValidate Exposure
Verify Impact
Branding + Message
Innovation / R+D
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Digital Watermarking**in beta
In-Home User-Testing
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In-home immersion studies with rich media.
Auto Showrooms
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At showrooms, engage with photos + videos.
Medical Research Mobile Physicians
• 85% use a smartphone at work• 62% use a tablet at work• Highest use by profession bar none
mHealth Functionality• Communication / Patient interaction• Education• Prescriptions• Patient database
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Mobile Geo-Tracking
Track the natural course of everyday life.
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In-the-field intercepts
Gain access out and about, & on-the-go.
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Quick-Turn Surveys
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Short-cycle, fast-output,speedy delivery.
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Mobile First Design
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Streamlined flow + logic. We will consult you.**bring your survey to the table - we’re happy to provide feedback.
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Digital Research
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Capture the 360º view of consumers online + off.
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Online Sample (B2C, B2B, HC)
Full Service Solution
Ad/Web measurement
Social Media/Listening
Online Communities
Mobile Research
Full Digital Cycle
How would you use it?
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About the Company Research Now is the leading global online sampling and survey data collection company, with over 6 million panelist in 38 countries worldwide.
RN: Mobile is the mobile arm of Research Now. We offer the widest range of products and services in enterprise-grade, mobile-specific market research and consumer insights in the mobile space.
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Insights in the palm of your hand.
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Joe WachsDirector, Client Development, Research Now: Mobile [email protected]
Research Now: Mobile Team