| Kenshoo: Proprietary and Confidential1
Introduction
Aaron Goldman – CMO, Kenshoo
| Kenshoo: Proprietary and Confidential2
FROM ALL CORNERS OF THE EARTH…
Thanks for being here!
| Kenshoo: Proprietary and Confidential3
| Kenshoo: Proprietary and Confidential4
Thank You to Our Partners
| Kenshoo: Proprietary and Confidential5
Agenda
8:30 - Welcome• Yoav Izhar-Prato, CEO, Kenshoo
9:00 - Keynote: Agile Innovation• Shar VanBoskirk, Principal Analyst, Forrester
10:00 - Partner Case Study • BrightTag
10:15 - Coffee Break
10:30 - Fireside Chat – Social Trends• Sivan Metzger, SVP Business Development, Kenshoo• David Fischer, VP Business and Marketing Partnerships
11:00 - Research: Facebook and Kenshoo• Josh Dreller, Director of Marketing Research, Kenshoo • Rob Creekmore, Attribution Lead, Facebook
11:45pm - Partner Case Study• adMarketplace
12:00 - Lunch Break• Working Lunch, Verbena A & B • Networking Lunch, Mission Blue
| Kenshoo: Proprietary and Confidential6
Agenda
1:00 - Research: Yahoo and Kenshoo• Josh Dreller, Director of Marketing Research, Kenshoo• Edwin Wong, Product & Media Insights, Yahoo!
1:45 - Kenshoo Ecosystem Challenge (Resort Grounds)
3:45 - Partner Video• BoostCTR
4:00 - Keynote: The Personal Economy• Sir Michael Moritz, Chairman, Sequoia Capital
5:00 - Partner Case Study• Shoutlet
5:15 - Kenshoo Product Updates• Will Martin-Gill, SVP Product, Kenshoo• Fiona Gill, VP Global Client Services, Kenshoo
6:00 - Closing Remarks, Callippe• Ted Krantz, SVP Revenue, Kenshoo
| Kenshoo: Proprietary and Confidential7
Agenda
6:15 - Networking Reception & Partner Toast, Callippe Terrace • Resolution Media
6:30 - Infinity Awards Presentation, Callippe Terrace • Ecosystem Challenge and Infinities winners
7:00 - Dinner Reception, Verbena A & B, Cooking School and La Mariposa
9:00 - 11:00 - Trolley Service back to San Francisco
| Kenshoo: Proprietary and Confidential8
The Road to Infinite Optimization
Kenshoo.com/TheRoadToInfiniteOptimization
| Kenshoo: Proprietary and Confidential9
The Road to Infinite Optimization
| Kenshoo: Proprietary and Confidential10
The Road to Infinite Optimization
| Kenshoo: Proprietary and Confidential11
The Road to Infinite Optimization
| Kenshoo: Proprietary and Confidential12
The Road to Infinite Optimization
OFFLINE ONLINE MOBILE
SEM | SEO | Social | Display | Retargeting | Comparison Shopping | Affiliates
CHANNELS SYSTEMS
SearchSolutions
SocialSolutions
TAG MANAGEMENT WEB ANALYTICS E-COMMERCE CALL TRACKING CRM AD SERVERS
| Kenshoo: Proprietary and Confidential13
The Road to Infinite Optimization
| Kenshoo: Proprietary and Confidential14
The Road to Infinite Optimization
| Kenshoo: Proprietary and Confidential15
The Road to Infinite Optimization
| Kenshoo: Proprietary and Confidential16
The Road to Infinite Optimization
| Kenshoo: Proprietary and Confidential17
The Road to Infinite Optimization
| Kenshoo: Proprietary and Confidential18
The Road to Infinite Optimization
| Kenshoo: Proprietary and Confidential19
Digital Marketing is an Art and a Science
| Kenshoo: Proprietary and Confidential20
Strike the Right Balance
| Kenshoo: Proprietary and Confidential21
Create Your ROI Masterpiece…
| Kenshoo: Proprietary and Confidential22
…with Rami Meiri
| Kenshoo: Proprietary and Confidential23
Are You Up to the Challenge?
| Kenshoo: Proprietary and Confidential24
What Powers Your Infinite Optimization?
| Kenshoo: Proprietary and Confidential25