OV-fiets
Kaj Mook
Director NS OV-fiets
OV-fietsPublic Transport Bike in the Netherlands
OV-fiets
OV-fiets, a bike for everyone
OV-fiets
• What is it?
• Target group
• Door to door transport
• Exploitation by Dutch Railways
• Goals
• Results
OV-fiets
OV-fiets, a bike for everyone
What is OV-fiets?
• Public Transport Rental Bicycle
• Self Service bike rental system
• Fast & easy; no downpayment
• Supplement to public transport
• Door-to-door public transport
• Web based technology
OV-fiets
OV-fiets, a bike for everyone
Film Parade
OV-fiets
OV-fiets, a bike for everyone
Bicycle in the Dutch transportchain
• 7% of all traveled distance
• 8% of all distance is traveled by train
• 40% traincommuters by bike to the station
• Only 10% proceed by bike
• OV-fiets fills this gap!
OV-fiets
OV-fiets, a bike for everyone
OV-fiets
OV-fiets, a bike for everyone
How does it work?
• Identification only once at subscription
• Subscription fee is € 9,50 a year
• Distribution at the station’s cycle storage
• Automatic bikedispensers
• Hiring costs € 2,85 a day
• Monthly payment by direct debit
OV-fiets
OV-fiets, a bike for everyone
Amsterdam Central Station
OV-fiets
OV-fiets, a bike for everyone
The Hague
OV-fiets
OV-fiets, a bike for everyone
Door to door transport
• Potential marketshare:20% of all trainpassengers
• Frequent users: commuters, business and leisure
• Less environmental effects / parking problems
• Possible modal shift car – train/bike
• Dutch familiar with bicycles
OV-fiets
OV-fiets, a bike for everyone
Film Turks Fruit
OV-fiets
OV-fiets, a bike for everyone
Exploitation by Dutch Railways
• Marketing
• Turning OV-fiets into a real and break-even
business
• Synergy with other products of NS
OV-fiets
OV-fiets, a bike for everyone
OV-fiets
OV-fiets, a bike for everyone
Goals
• A bike for everyone: 200 locations
• Low cost, high availability
• Keep customer satisfaction high
• 1 million rentals in 2011
OV-fiets
OV-fiets, a bike for everyone
Results 2008
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5000
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15000
20000
25000
30000
35000
40000
Jan Feb Mar Apr
Realisation 2008
Plan 2008
Realisation 2007
OV-fiets
OV-fiets, a bike for everyone
New Locations
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500
1000
1500
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2500
Jan Feb Mar Apr
Num
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of r
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ls
OV-fiets
OV-fiets, a bike for everyone
Film OV-fiets woman