![Page 1: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/1.jpg)
Katrina CollierWinning Impression
The right social community is the talent attraction secret ingredient!
@WinningImpress
![Page 2: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/2.jpg)
An Independent Voice on Social Recruiting
Since 2009
@WinningImpress
![Page 3: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/3.jpg)
In your own community one way news might be ok… maybe.
![Page 4: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/4.jpg)
But in reality...
![Page 5: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/5.jpg)
The right approach to social communities is key
Be you, be real
Be consistent & valuable
Be conversational, polite & thankful
Pay it forward
![Page 6: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/6.jpg)
Get it right & you’ll attract the right people!
![Page 7: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/7.jpg)
Which social community
is right?
![Page 8: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/8.jpg)
may seem right but is it social?
![Page 9: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/9.jpg)
2.1M LinkedIn Groups
![Page 10: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/10.jpg)
1.28 billion Facebook users
802 million check in daily!
36 million British users
Use without adding friends!
![Page 11: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/11.jpg)
A question…
![Page 12: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/12.jpg)
Facebook Groups
![Page 13: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/13.jpg)
The fastest growing social site
with 150M users globally.
![Page 14: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/14.jpg)
c. 1 billion Twitter accounts
255 million are active
10 million Brits use Twitter
29% of those aged 15 - 34 use it
![Page 15: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/15.jpg)
☺ 540M active users across Google each month
☺ 300 M people are active in the stream each month
☺ 10M British users
Google+
![Page 16: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/16.jpg)
![Page 17: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/17.jpg)
☺ 1 billion YouTube users
☺ 2nd largest search engine
☺ YouTube reaches more US adults
aged 18-34 than any cable network
☺ 19.1M unique Brit visitors / month
YouTube
![Page 18: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/18.jpg)
Bēhance
![Page 19: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/19.jpg)
☺ 70m users
☺ 80% women
![Page 20: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/20.jpg)
GitHub
4.5 million users, grew by 1.5 million in 2013 alone.
![Page 21: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/21.jpg)
Stackoverflow72 million unique visitors per month
![Page 22: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/22.jpg)
The right social behaviour in the right social community = success!
![Page 23: Katrina Collier on 'The right social community is the talent attraction ingredient](https://reader038.vdocument.in/reader038/viewer/2022110302/54b63fbb4a7959aa708b45e3/html5/thumbnails/23.jpg)
Katrina CollierSpeaker, Trainer & WriterSocial Media in Recruitment & Job Search
WinningImpression.com +44 7917 880 711Twitter: @WinningImpress LinkedIn: linkedin.com/in/katrinacollier Google+: plus.google.com/+KatrinaCollier
Questions?