Download - Katz and Blumler - Uses and Gratifacations
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KAT Z A N D B LU M L E RUS ES A N D G RAT I F I C AT I ON S
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JAY BLU M L E R
• Born in 1924.
• He was a political graduate of Antioch College and a doctoral student at the London School of Economics.
• He taught at different colleges including Oxford before working at Granada Television Research (now ITV)
• Other works include Television in Politics and The Challenge of Election Broadcasting
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E L I H U KAT Z
• Born in 1926
• Studied Sociology at Columbia University
• Helped Israel set up its own broadcast TV station in the 60s. He used the opportunity to see how TV effects everyday life.
• He also helped set up TV stations in other (at the time) developing countries with Manchester University (UK)
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U S E S A N D G RAT I F I C AT I O N S
• The theory tries to understand why people seek specific forms of media and how it satisfies specific needs.
• It can be applied to mobile phone use, Internet use, online gaming and entertainment media
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B LU M L E R A N D KAT Z P U B L I C AT I O N ( 1 9 7 4 )
The two theorists proposed these reasons as to why people choose certain media texts.
• Cognitive Needs - using media to understand concepts and issues (Surveillance)
• Affective Needs - using media to seek pleasure and satisfy emotional needs.
• Personal Integrative Needs - using media to improve self-esteem
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• Tension Release Needs - using media to relieve stress and tensions like a form of escapism (Diversion)
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Cognitive Affective
Personal Integrative
Tension Release
EXA M P LE 1N O C HURC H I N THE W I LDJAY Z & KA N YE W ES TD I R: R OM A I N G AVRA S
EXA M P LE 2BL A N K S PAC ETAY LOR S W I FTD I R: J OES EP H KA HN
http://youtu.be/e-ORhEE9VVghttp://youtu.be/FJt7gNi3Nr4