![Page 1: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/1.jpg)
![Page 2: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/2.jpg)
Mobile stats
MOBILE USAGE IS ON THE RISE! CC photo by adactio: http://www.flickr.com/photos/adactio/6153558098
![Page 3: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/3.jpg)
Mobile stats
• Can’t overlook the mobile web
• Users expect optimization
• Need a mobile strategy
![Page 4: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/4.jpg)
Universities & mobile
Universities & the mobile web CC photo by Anthro135k Spring 100: http://www.flickr.com/photos/61992100@N03/5955393987
![Page 5: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/5.jpg)
Mobile strategy
Mobile apps
Mobile websites
Responsive web design
![Page 6: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/6.jpg)
Mobile Apps
• Runs natively on mobile devices • Better solution if hardware access or in-
app sales are needed • Can be costly to develop
![Page 7: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/7.jpg)
Mobile apps
MailChimp.com
![Page 8: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/8.jpg)
Mobile websites
• Separate version of website • Usually created within a subdirectory • Requires some type of redirection
![Page 9: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/9.jpg)
Mobile websites
IAMS.com
![Page 10: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/10.jpg)
Responsive Web DESIGN
• Creates device independent websites • Adapts to any screen size • Cost effective strategy
![Page 11: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/11.jpg)
Responsive Web DESIGN
SmashingMagazine.com
![Page 12: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/12.jpg)
University websites
• University website goals: • Recruitment • Retention
• Must cater to a variety of audiences
• Main information source for students conducting college searches
![Page 13: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/13.jpg)
University websites
CC photo by gothick_matt: www.flickr.com/photos/matt_gibson/2180314438
![Page 14: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/14.jpg)
Mobile first
![Page 15: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/15.jpg)
Future friendly
www.Futurefriend.ly
![Page 16: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/16.jpg)
Content strategy
• Content must be addressed early • Two main approaches for university:
• Centralized • Decentralized
![Page 17: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/17.jpg)
Content Strategy
Decentralized content Management
![Page 18: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/18.jpg)
Content strategy
Creation
Delivery
Governance
![Page 19: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/19.jpg)
Responsive web design
• Main context viewpoints: • Separate mobile site • Responsive techniques
Image from Google - http://www.thinkwithgoogle.com/insights/library/studies/the-new-multi-screen-world-study/
![Page 20: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/20.jpg)
Responsive web design
IAMS.com
![Page 21: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/21.jpg)
Responsive web design
SmashingMagazine.com
![Page 22: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/22.jpg)
Responsive web design
• Other benefits of RWD: • Re-evaluation of content • Better for search engine optimization (SEO)
• Choose mobile strategy based on needs
![Page 23: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/23.jpg)
Universities & RWD
• Less than 30 universities with RWD • Responsive web design barriers:
• lack of resources and budget • current site is too large • slow or dysfunctional decision-making • stuck in licensing agreements for other
products or services.
![Page 24: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/24.jpg)
Purpose Statement
To discover the status of responsive web design
and other mobile strategies at Ohio universities,
as well as to explore the viability of using
responsive web design to serve web content to
mobile users on university websites.
![Page 25: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/25.jpg)
Objectives
1. Whether or not Ohio universities are currently
implementing responsive web design or planning to do so
in the future.
2. The pros and cons of implementing responsive web design
at Ohio universities.
3. What strategies Ohio universities are currently utilizing to
serve web content to mobile users in addition to or in
place of responsive web design.
![Page 26: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/26.jpg)
Significance
• Current lack of information about responsive web design and universities
• Very few Ohio universities have implemented responsive web design
![Page 27: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/27.jpg)
Participants
Ohio State-Funded University web professionals
![Page 28: Kayleigh Williams - Thesis Proposal Presentation](https://reader033.vdocument.in/reader033/viewer/2022042715/5594cb491a28abd13c8b478f/html5/thumbnails/28.jpg)
Survey
• Will be made using Google forms