Download - KBC - Photo on card
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KBCKBC foto op kaart(festival & campustour)
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Just before summer 2006, KBC launched “mijnKBCkaart.be”, a service allowing KBC-clients to personalise their banccard with a picture of their choice
The launch had to be supported
Target group : KBC clients
Briefing
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A photobox tour on a selection of festivals. In a special KBC-photobooth, everyone could take a picture of himself (and or his/her friends). Participants received immediately a fake banccard with their picture and url
Once at home, the participants could print his/her picture (or a
different picture) on their banccard, via myKBCcard.be
Central idea
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4970 pics (382,3/day), 4733 email-addresses
Within a couple of weeks, more than 100.000 clients requested their
personal banccard
Due to the huge success, action was extended to a campus tour
Results