Download - Keeping Parents in the Loop
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Saint Paul Public Schools | fb.me/SaintPaulPublicSchools | @SPPS_News
Keeping Parents in the Loop
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Saint Paul Public Schools | fb.me/SaintPaulPublicSchools | @SPPS_News
Parents endure while all else changes• Parent in district since 1997 – 16
years• Kids in 3 different schools• Experienced 10-12 different
principals and 8 superintendents (including 4 interim)
Julie Schultz BrownSaint Paul Public Schools
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Saint Paul Public Schools | fb.me/SaintPaulPublicSchools | @SPPS_News
Other SPPS parents
Asian American (31.4%)African American (29.6%)Caucasian (23.7%)Hispanic (13.6%)American Indian (1.8%)
23.7%
13.6%
31.4%
29.6%
1.8%
• Students speak more than 100 languages and dialects• Approximately 4,000 students are new to SPPS each year,
2,000 at the secondary level• 17% of students require special education services• 73% of students are eligible for free or reduced-price
lunch• Approximately 2,000 students experience homelessness
during the school year
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Saint Paul Public Schools | fb.me/SaintPaulPublicSchools | @SPPS_News
• If parents know what’s going on, less student anxiety
• If parents know what’s going on, less staff anxiety
• If parents know what’s going on, less school community anxiety
Parents key to student stability through change
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Saint Paul Public Schools | fb.me/SaintPaulPublicSchools | @SPPS_News
2010 Strong Schools, Strong Communities (SSSC) 3-year Strategic Plan• Reorganizes district into six
Areas, and encourages learning closer to home
• Still offers choice• Streamlines busing• More focused on equitable
resources
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Saint Paul Public Schools | fb.me/SaintPaulPublicSchools | @SPPS_News
Parents as key stakeholders through SSSC transition• Transportation changes mean school
changes• New attendance areas change
enrollment possibilities• Middle schools replace junior highs
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Saint Paul Public Schools | fb.me/SaintPaulPublicSchools | @SPPS_News
SSSC communications• Make it graphic• Make it simple• Bring it to the school level• Involve friends• Create new info opportunities,
but use existing ones, too
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Saint Paul Public Schools | fb.me/SaintPaulPublicSchools | @SPPS_News
SSSC District-wide Action Teams• Some 200 community members
participated• Co-chaired by staff leader and
community leader• 6-month commitment around
9 topics
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Saint Paul Public Schools | fb.me/SaintPaulPublicSchools | @SPPS_News
One Thing I Love About Saint Paul Public Schools• Campaign created by outside firm;
funded by private dollars• Wrapped, signed OTIL school bus
featured at kick-off event• OTIL webpage, standards, “swag”• Branded marketing materials delivered
at schools • “One Thing I Love’s” replaced Muzak
on district phones
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Saint Paul Public Schools | fb.me/SaintPaulPublicSchools | @SPPS_News
Community outreach• Blanketed community in posters/
tear-offs and School Selection Guides
• Community enrollment sites• Participation in parades and
community festivals• Employee enrollment canvassing• Transition activities at schools this
spring
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Saint Paul Public Schools | fb.me/SaintPaulPublicSchools | @SPPS_News
District Parent Advisory Committees• One non-culturally specific
committee• Individual committees for
Karen, African American, Latino, Somali, and Special Education
• Provide food, transportation and childcare
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Saint Paul Public Schools | fb.me/SaintPaulPublicSchools | @SPPS_News
Advertising during school choice season• Played off “One Thing I Love”• Funded through private grant• Billboards, digital boards, bus
sides, Google, community newspapers, community radio
• Univision segments with superintendent
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Saint Paul Public Schools | fb.me/SaintPaulPublicSchools | @SPPS_News
Glaring omission – social media• SPPS initiated FB just a year ago• Schools have FB informally• Working to expand our presence to drive website traffic
fb.me/SaintPaulPublicSchools
@SPPS_News | @SPPS_SuptSilva
youtube.com/StPaulPublicSchools
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Saint Paul Public Schools | fb.me/SaintPaulPublicSchools | @SPPS_News
Were we successful?• Enrollment trending up• Achievement trending up• Working hard to be sure parents feel
heard
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Saint Paul Public Schools | fb.me/SaintPaulPublicSchools | @SPPS_News
Bottom Line: Parents Can Make It Happen• Initiatives and personnel come and
go• Strong programs will endure if
parents are informed advocates• Keep your parents in the loop.
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Saint Paul Public Schools | fb.me/SaintPaulPublicSchools | @SPPS_News
For more information• www.spps.org• www.apply.spps.org
Julie Schultz BrownDirectorCommunications, Marketing & Development651.767.8365 (o)[email protected]