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Keeping your brand alive
Adam Petrie Director of comms and marketing
October 2016
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How we got here
Rebrand project started in 2012
Key objective to break misconceptions of children’s hospices
Based around a group of fingerprints called The Friendlies
Rebrand 2014
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How we got here
Rebrand 2014
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Rebrand 2014
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How we got here
Rebrand 2014
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Easy street?
Rebrand 2014
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How we’ve kept our brand alive
We reviewed and refreshed ourbrand guidelines
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How we’ve kept our brand alive
But consistency remains king
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How we’ve kept our brand alive
We’ve developed sub brands 24 hourpartypeople!
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How we’ve kept our brand alive
We’ve pushed the Friendlies
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How we’ve kept our brand alive
We’ve pushed the Friendlies
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How we’ve kept our brand alive
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How we’ve kept our brand alive
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How we’ve kept our brand alive
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How we’ve kept our brand alive
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How we’ve kept our brand alive
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How we’ve kept our brand alive
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How we’ve kept our brand alive
We’ve created people to protect the Friendlies
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We’ve improved create, our onlinebrand tool
How we’ve kept our brand alive
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How we’ve kept our brand alive
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How we’ve kept our brand alive
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Visit the CharityComms
website to view slides from
past events, see what events
we have coming up and to
check out what else we do:
www.charitycomms.org.uk
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#brandfast
Brand Breakfast
12.10.16
Keeping your
brand alive
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