Download - Kelly Bossolt MartaKovorotna Sarah Smith
![Page 1: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/1.jpg)
+
Kelly BossoltMartaKovorotnaSarah Smith
![Page 2: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/2.jpg)
+Executive Summary:
Industry Overview Company History Financial Analysis Internal Analysis External Analysis Recommendations Questions
![Page 3: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/3.jpg)
+Industry Overview:
2008: Grew 3% Valued at $1,025.9 Billion
2013 Said to increase by 15%
Consumers have power
Technology is crucial: Maintenance and Inventory
Outsource vs. In house
How big is the apparel retail industry?
![Page 4: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/4.jpg)
+Company History: Growth in the early years
Leslie Wexner: Founder
1963: $5,000=Birth of The Limited
Year One: Exceeded goal to gross $100,000 by
$62,000
1965: Corporate headquarters 100 employees
1968: Sales reach $1 million
![Page 5: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/5.jpg)
+Company History: Growth in the early years
1969: IPO
1978: Purchased of Mast industries Gained access to 150 production facilities
1982: NYSE
1986: Sales reach $3 billion
1989: Forbes rates The Limited Brands Inc. 1st in growth and profitability
2003: FOURTUNE : “World’s most admired specialty retailer”
![Page 6: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/6.jpg)
+Financial Analysis: Industry and Competitor Comparison
Company: EBITDA 2011: Debt-to-Equity 2011: Price-to-Earnings 2011:
Ltd Inc. 1.72B 311.45 14.57
Abercrombie & Fitch 567.24M 3.66 16.11
Gap Inc. 2.52B 33.04 10.38
LVMH Moet Henessy, LV 5.11B 28.93 20.5
Industry 11.92B 31.13 28.78
Pros: Cons:
Strong P/E ratio Highly leveraged with $3.11 of debt to every dollar of equity. Industry average is $.31.
![Page 7: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/7.jpg)
+Financial Analysis: 2010
90,000 associates 2,600 stores in the U.S. 5 brands Record Sales of $9.6 Billion
![Page 8: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/8.jpg)
+Internal Analysis: The Brands
Inspire
Empower
Indulge
SexyBold
![Page 9: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/9.jpg)
+Internal Analysis: Resources
Quality Reputation Market Position Store Locations Technology MAST
![Page 10: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/10.jpg)
+Internal Analysis: Capabilities
Brand Equity Lean Inventory Inventory
Turnover Premium Prices International
market Sourcing &
Logistics
![Page 11: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/11.jpg)
+Internal Analysis: Competitive Advantage
Brand Name Technology Consumer Market (NOT market
share)
![Page 12: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/12.jpg)
+Internal Analysis: Sustaining Competitive Advantage
Easy Imitation Differentiation
Slow and Steady 360 Degree Brand
Potential
![Page 13: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/13.jpg)
+External Analysis: Customers
Target markets Merchandise seasonal
transition New product lines
Top fashion Higher prices Unique items
Seasonal Sale Slower economy
Frequent sales Higher markdowns
![Page 14: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/14.jpg)
+External Analysis: Complements
Victoria’s Secret & Pink La Senza
Body and skin care products Fragrances Makeup
Bath & Body Works Gift wraps Accessories
Henry Bendel Home fragrances and candles Beauty and fragrance Gift wraps
![Page 15: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/15.jpg)
+External Analysis: Suppliers and Partners
More than 1,000 suppliers around the world MAST
Supplier Diversity Program Accel, Inc.
Tara Abraham Millcraft Paper Company
World Financial Capital Bank
![Page 16: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/16.jpg)
+External Analysis: Suppliers and Partners
Business Council for Global Development
Trade, Aid and Security Coalition
Pacific Links Foundation American Association of
Textile Chemists and Colorists
Consumer Specialty Association
National Candle Association
![Page 17: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/17.jpg)
+External Analysis: Suppliers and Partners
US EPA Climate Leaders, WasteWise, SmartWay
Forest Ethics Recognition
2005 EPA Gold Achievement Award
2007 EPA Environmental Excellence Award
2011 1st place Team in Komen Race for Cure
![Page 18: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/18.jpg)
+External Analysis: Substitutes and Competition
Gap Banana Republic, Old Navy,
Piperlime, Athleta LVMH Moet Hennessy Louis
Vuitton Dom Perignon, Fendy, Marc
Jacobs, DKNY Hanesbrands
Hanes, Champion, Playtex, Bali, Just my Size, etc.
American Eagle’s Aerie Abercrombies’ Gilly Hicks
![Page 19: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/19.jpg)
+External Analysis: Substitutes and Competition
Sephora Christian Dior, Guerlain,
Givenchy, etc. The Body Shop
L’oreal
![Page 20: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/20.jpg)
+Recommendations:
International Growth Reduce the Debt-to-Equity ratio Sell More, Offer Less Relationship Building
![Page 21: Kelly Bossolt MartaKovorotna Sarah Smith](https://reader036.vdocument.in/reader036/viewer/2022062521/56816775550346895ddc6ea1/html5/thumbnails/21.jpg)
+Questions???