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Ever felt like this…?
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1. Build “Revenue Generating Websites”
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2. Buy “Revenue Generating Websites”
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3. Teach how to “Build” or “Buy” “Rev. Gen” websites
$4997
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3. Teach how to “Build” or “Buy” “Rev. Gen” websites
$4997
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160,000,000 + views 2014
85,000+ / Day
HAVE to Succeed…Contractually “Guarantee” 15% - 22%
600+ Revenue Generating Websites
Where Today’s Info Comes From / No Theory …..
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2 seconds on Kerri and I…
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“I’m not a Garbage can with
a hairy lid !!”
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First client 1992
23 years later, an “Over-Night” Success
600+ Revenue Generating Websites
Viewed 160,000,000+ each yr.
Growth Rate ,000 views each day
50-50 split on Millions in Revenue / yr.
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Credibility Popularity Author Equity
Lets get started…How Google “Ranks” or “Stacks” TODAY
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2. PopularityShoot – Post – Promote
Kevin, Gerry, Marcia Kerri, Thomas & Colin…
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Quick Story - The “Attorney”:
Great ProductTrue Time Saver2500 Emails to Atty’s – 0 responseShould I sue the email company?
Nobody is Willing to be…
YOUR FIRST CUSTOMERIs there evidence I might be your FIRST?
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Copyright 2014 - All Rights Reserved Today’s Growth Consultant
Guerrilla Marketing Today Chapter 1
Your Online CredibilityOften Determines Your
Over-All Income…
First Sentence of “Guerrilla Marketing Today”
-Ken Courtright
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Case StudyEvidence:
Dentist:Nick…
What shouldI Do?
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
What if you could achieveSame Results
Without paying for it?
Let’s dig in
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If you looked more trustworthy, Would you be able to do more business?
Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Do people JUDGE other people?
”3 Seconds” – We are Judged & Convicted
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
So… Lets put this to the test?
Which of these financial advisors did76% of people trust with their money?
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
If everyone judged these two men…
… Is EVERYONE judging your Website and Business?
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Most Websites Today……a bit under dressed
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
HOW DO WE KNOW??
Fact: Put the right S.U.I.T. on your website……Revenue WILL Follow
You aren’t so special that the following methods won’t work
for you
Best Part of my talk…
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Auth. Site – 50/50 $
May 1992
Rev. Gen – 50/50 $
Nov 2011
2 Unique Companies:
600+ Revenue Generating WebsitesGuarantee 15% - 23% into perpetuity
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Copyright 2014 - All Rights Reserved Today’s Growth Consultantc
Had a hunch… “Social Proof” Let’s test hunch
Some of 600 made MORE $$2013 Personal Goal:Why do some make more $$?
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Closer look at “SOCIAL PROOF”
“Social Proof” asks…
What do our potential clients
NEED To See
to BUY from us?
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Power of “Social Proof”
We Follow Suits Sell
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Power of “Social Proof”
We are Followers first, Leaders ONLY when have to
A “Group” CAN’T be wrong
There is Safety in a Tribe
Sell your Audience to your Audience
Fear of Loss…”Display your Resume”
Perception is Reality Comedian in a Suit
Put your “Suit” on The Media is your “Suit”
GIVE them someone to Follow “Prove you have clients” – ProBono!
4 Principles of website engagement“Social Proof” Fact: Action Needed:
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Our Guinea Pig Sites……Added ABSOLUTELY NOTHING…..Results:
1 out of 8
1 out of 3.5
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One might say…That’s great for Ken, he’s got 52 Writers, Designers, Programmers, Developers…
…What the heck can “little old me” do?Let’s look at what we actually did…
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* Recommends Endorsements
* Testimonials
* Local Media
* Commercial Media
2. Suit Coat
*(haro)
1. GLFT Shirt
Google +
Facebook (fan page)
Positions “Presence” on4 of 10 Largest !!
Ps. YouTube a 12 yr. old
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Is there anything on this page “little old you” CAN’T do?
* Recommends Endorsements
* Testimonials
* Local Media
* Commercial Media
Google +
Facebook (fan page)
Twitter*(haro)
--Even a Comedian…Positions “Presence” on4 of 10 Largest !!
Ps. YouTube a 12 yr. old
For some, this just made you 1MM+, EASY!!
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Suffocating Thought
Recently evidence proves…
Being the “Best”is no longer a differentiator.
Why?
Because YOU are saying it
It’s only true if the WORLD say’s it so !! -Social Proof
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For Revenue Generating Purposes…
Trust Trumps EVERYTHING
B.C. – 1995 Know – Like – Trust (voice = person)
1995 – Forever Trust - Know – Like – Trust (voice = pc)
Is it Better to HAVE Credibility –or-
To APPEAR to have Credibility?
Best Business Question of our time…
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“ Can the people finding your siteTrust YOU with
THEIR MONEY? ”
What Proof do you give?Only acceptable proof is
“Social Proof”
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We see Websites as Vehicles, boats actually
Do you drive out and wait?
No, you speed to the fish !!
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JobService ProviderDoctorSmall Business (10<)
*any Hr.=$
Rental PropertyInvestmentsRev. Gen. WebsitesR.E.I.T.’sScott Tissue (love)
*only 0 Hr.=$
The Vehicle Determines the Winner, Yes or Yes?Let’s equip your vehicle with a Fish-Finder
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The BEST Fish-finder is a free tool from Google
Why are Fish-Finders valuable?They show PROOF
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The Ultimate Fish Finder:
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This Fish-Finder Helps…
* Determine what businesses to start next* Determine what new products to sell* Prove what your clients want from you* Prove where the people are searching for YOU
And
* What you should write into your website TO MAKE MONEY!!!
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Bike Helmets…
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It’s set to “Relevance”
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If you click“Oreo” Ad
Snackworks paysGoogle $1.16
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What Should I write on?What is everyone looking for?
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Where’s the Money?
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Review:What Should I write on?
What is everyone looking for?
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1968 Uh Oh!
R&D went from 30 days to 30 seconds…
Bike Helmets to Bike Pumps
Why should everyone care about this simple little tool.
Entropy
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Let’s take it up a notch…
80% of web content is borrowed, curated or leveraged !
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Greatest Money Making Tool….EVER !!!!
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Google Alerts…
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Real World Use: Put your Key-Word silo into Google Alerts
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Google Alerts
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Mission Mode is holding a free workshop, note the title…
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Editorialized Content
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Best Part – Google told us what to “Editorialize”through Google Alerts feeds !!!
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What have we covered so far…
1. How, Exactly, Google Ranks Today
2. Trust Trumps Everything – UnSeen Trust = UnFound Revenue
3. Use “Google Adwords Tool” to determine: Next piece of content Next product to launch Next industry to go into What people are searching for
2. Use Google Alerts to “Editorialize” others content
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How many in here?
Next few slides…
…Checkbook to say Yes!
Switch Gears:
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No Site? No Idea? No $$? - What and How to Build !!How WE market and monetize – no theory
$4997
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18,000 Key Phrases (62)
630 Roadways (7) 17.1% - 19% - 21.3% (-)
20,000+ listeners (0)
+160,000 views / day (-23% 2 yrs.)
Teacher’s Resume
Average Website #’sSecret Sauce:
All of our sites MODEL other sites
Digital Footprints
We prove at the event,Everyone’s Website has a larger “Model” to follow
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Hear from those doing the actual work !!How do our 600+ sites:
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How cool would it be…
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Credibility Popularity Author Equity
Remember This?
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5. Find Viral, Follow Sneezers, Replicate the Revenue !!!
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2.
1. We cover 10 topics…What business to Start / How
to Build…
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Teaching + iPad Tool --- 5K is a steal / 50K is a steal
Our goal = 1000/300MM --- “Squeeze the Charmin” 5K = “ X ” will attend, event pricing 2K = “ 3X more attendees “
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Come Squeeze the Charmin
$1997
or
(3) Payments of $799
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July 17,18 & 19
$0$7500
Income Barometer: I’m not worth / They’re special -Brian Tracy
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Kim & John Smith
X
X
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The “Deserve Factor” -MJ
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Take a chance on Yourself, See you at our Home !!!
July October
Kim & John Smith
X
X
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Ken, stop, go back, you went to far, the show’s over !!