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Submitted by,Sharon PeterReg No:10YYCMA026
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AN ORGANISATIONAL STUDY CONDUCTEDAT
KSE L.T.DTHRISSUR, KERALA
INTERNSHIP PROJECT REPORT SUBMITTEDTO
BANGALORE UNIVERSITY
In partial fulfillment of the requirementFor the award of degree in
MASTER OF BUSINESS ADMINISTRATION
Submitted bySHARON PETER V
(Reg.No.10YYCMA026)Under the supervision of
Mrs. NEELIMA
PADMASHREE INSTITUTE OF MANAGEMENT STUDIES(Approved by AICTE, Govt. of India, New Delhi, Affiliated to Bangalore University & Recognized By GOVT. OF KARNATAKA)
BANGALORE-60
Batch: 2010-12
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INDUSTRY PROFILE
The Indian feed industry is about 35 years old. It is mainly
restricted to dairy and poultry feed manufacturing. Feedmanufacturing on a commercial and scientific basis startedaround 1965 with the setting up of medium-sized feed plants innorthern and western India.
There are only a few cattle feed industry in India especially
in Kerala. The cattle feed industry is been utilizing the indigenousraw material i.e.; coconut cake, which is the residue after theextraction of oil from copra which is mainly used as a cattle feed.
Today, the Indian feed industry is worth approximately Rs45 billion, that is about US$1 billion. The quality standards ofIndian feeds are high and up to international levels. Raw materialsfor feed are adequately available in India. The feed industry hasmodern computerized plants and the latest equipment foranalytical procedures and least-cost ration formulation, and it
employs the latest manufacturing technology.
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COMPANY PROFILE
The KSE Ltd situated 1.5 km from the heart ofIrinjalakuda is the first exporting company of compound cattlefeed from Kerala. It is a product oriented company. Cattle feedis the main product of the company. Other products are oil
cake, de oiled cake, milk, dairy products & ice cream. Milk &dairy products are marketed under the name KS and icecream marketed under the name Vesta. All products are wellaccepted in the market.
KSE has come a long way from the early days of, its
struggle for capital mobilization. At present the paid up capitalof the company stands at Rs.32 million and its shares are listedat leading stock exchanges of Mumbai, Chennai, and Kochi.
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PRODUCTPROFILECATTLE FEED
K.S. : One of the all-time favorites in the cattle feed.
K.S Super : A special cattle feed that has won popularity.
K.S. Deluxe pellets : The choice of caring farmers for better results.
K.S. Supreme pellets : A bypass protein feed with ISI marks.Specially made for cattle with Superior Germ
plasma and high production potential.
Jersey : Protection rich, tasty, de-oiled coconut cake.
Keyes forte : Keyes forte is a feed supplement for cattle. It
Contains Vitamins A, D3 and E and all. The
required trace minerals at recommended
quantities.
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OIL
K.S. Supreme : Refined sunflower expeller oil. Solvent extracted coconut oil
Refined solvent extracted coconut oil
MILK PRODUCTS
K S Ghee
K S Curd
Butter Milk
VESTA Ice Cream
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BOARD OF DIRECTORS
EXE DIRECTOR
MANAGING DIRECTOR
WHOLE TIMEMANAGER
GENERALMANAGER
PRODUCTIONDEPARTMENT
PURCHASE
DEPARTMENT
PERSONNEL
DEPARTMENT
MARKETING
DEPARTMENT
QUALITY ANDCONTROL
DEPARTMENT
FINANCE
DEPARTMENT
ORGANISATION STRUCTURE
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7S FRAMEWORK
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PRODUCTIONMANAGER
ENGINEER
ASSIST.PLANT
ENGINEER
MAINT.
FOREMAN
ELE
FOREMAN
STORE
OFFICER
GODOWN
EXECUTIVES
SHIFTENGINEER
BOILINGOPERATOR
MAINTENANCEOPERATOR
STORESUPERVISOR
OFFICER
PRODUCTION DEPARTMENT
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PURCHASE MANAGER
DEPUTY PURCHASEMANGER
EXECUTIVE OFFICER
OFFICER
OFFICE ASSISTANT
CLERK
PURCHASE DEPARTMENT
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PERONNEL MANAGER
DEPUTY PERSONNELMANAGER SENIOR OFFICER
EXECUTIVEOFFICER
SECURITYSUPERVISOR
OFFICER
JUNIOR OFFICER
SENIOR GUARD
SECURITY GUARD
SENIOR ASSISTANT WATCH MAN
OFFICE ASSISSTANT
CLERK
PERSONNELDEPARTMENT
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MARKETING MANAGER
DEPUTY MARKETINGMANAGER
DEPUTY MANAGERCUSTOMER SERVICE
EXECUTIVE OFFICER EXECUTIVE MANAGER
OFFICER OFFICER
JUNIOR OFFICER JUNIOR OFFICER
SENIOR ASSISTANT SENIOR ASSISTANT
OFFICE ASSISTANT
CLERK
MARKETING DEPARTMENT
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FINANCIAL MANGER
DEPUTY FINANCEMANAGER
DEPUTY
ACCOUNTANT
EXECUTIVEOFFICER
EXECUTIVE
MANAGER
officer OFFICER
JUNIOR OFFICER JUNIOR OFFICER
SENIORASSISTANT
SENIOR
ASSISTANT
OFFICEASSISTANT
OFFICEASSISTANT
CLERK CLERK
FINANCE DEPARTMENT
DEPUTY SHAREMANGER
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CHIEF NUTRIONIST
LAB ASSISTANT
QUALITY CONTROL DEPARTMENT
CHIEF CHEMIST
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SWOT ANALYSIS
STRENGTH
High reputation , brand name and quality products
Prompt after-sale services and good customer relations
Highly satisfied employees and working environment
Good dealership network
Computer aided production facility
Unable to achieve full capacity production
WEAKNESS
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OPPORTUNITIES
The company can expand its distributor area.
THREATS
Continuously increasing fuel prices
Subsidized public sector units
Non-availability and cost escalation of raw material during monsoon.
VISION
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VISION
The company shall endeavor to maintain leadership throughquality products, explore new avenues in product development andmarketing, create a stronger bond between the management, work
force, dealers and customers, contribute to social development andrural up liftment, and constantly strive for excellence in all spheres ofour activities.
MISSION
To maintain the market leadership.
To minimize the cost incurring in production process.
To maintain the product quality.
To be competitive at all markets.
To be compliment to all global quality standards.
To maintain the top position in the industry.
To utilize the new technological changes for the benefit of the company.
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FINDINGS
The company mainly depends on cash sales.
The company has provided safety masks for the workers butthey are not using it.
Earlier they have more customers in Trissur district but nowbecause of the competition from Kerala feeds they have
customers in southern districts.
Customer care is handling by marketing department .
SUGGESTIONS
Separate customer care department is an urgentrequirement.
Adapting modern IT and communication methods can
improve Brand Image and publicity.
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CONCLUSION
KSE Limited has an annual turnover of Rs.371 core .It isthe largest manufacturer of cattle feed. It providesemployment to around 1500 numbers directly and another5000 indirectly. It is a listed company having shares traded
in Cochin, Chennai and Mumbai stock exchanges. Thecompany commenced its production in the year 1972.
KSE in theoil extraction Industry for the past 31 years. It ishaving two solvent plants with processing capacity of 710tons per day at Irinjalakkuda.
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It is pertinent to note that in the Kerala industrial scenario,where many companies are closing down, either due tolabor unrest or due to either economic reasons, KSE
continue to commerce new ventures since 1972 and runthem successfully. The company is having six units atdifferent locations. The elation with the labor union of allthese units is very warm and cordial.
As a pioneer in the solvent extraction industry, leader in thecattle field manufactures, and emerging force in ice-creamand new resourceful entity in the dairy development andmilk products, KSE is determined to move with the times,
taking on new challenges achieving new milestones.
The organization study gives an idea about theperformance and management functions, which to its
success of the organization, KSE Limited.
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THANK YOU