Download - Key Facts Document - 2009
Key Facts Document - 2009
Overview
Cadbury World opened on 14th August 1990
and remains the only purpose built visitor
centre in the UK devoted entirely to
chocolate and the heritage of one of the
UK’s best-loved brands.
More than 8.5 million people have visited
Cadbury World since it opened and research shows an increasing number are
re-visiting as new attractions are introduced.
This unique chocolate visitor centre cost approximately £6 million to design and
build.
Cadbury World Key Facts Document 2009
Leading the way in the leisure industry, Cadbury World was one of the UK’s
first leisure attractions to introduce a telephone booking system to improve
customer service to all visitors (bookings can also now be made by following
the link on the Cadbury World Website).
Costing approximately £6m to design and build in 1990, there have been
several major capital investments subsequently as part of its programme of
continuous improvement:
1997 Cadabra - a gentle ride through a magical Chocolate Wonderland.
1998 Chocolate Coronation Street – as featured in Cadbury’s sponsorship
of ITV’s flagship serial.
2000 The Professor: Visitors discover more tricks of the trade as interactive
video stations and the “professor” bring to life the chocolate making
process for leading Cadbury brands.
2001 £0.5 million invested to refresh three sets: The Cadbury Story,
Making Chocolate and The History of Advertising.
2003 £0.5m refurbishment of the reception area and creation of The
World’s Biggest Cadbury Shop.
2004 A total of £350,000 was spent on the refurbishment of The
Demonstration Area and The Packaging Plant including the
installation of a 3D cinema screen to bring to life the packing and
wrapping process.
2005 £100,000 was invested to revamp The Aztec Jungle -
installing waterfalls, boardwalks and a ship. A further
£20,000 was spent on a special Centenary Time Tunnel
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Cadbury World Key Facts Document 2009
to commemorate Cadbury Dairy Milks 100th birthday. In addition to
this, £100,000 has been spent on a new feature The Happiness
Room - an interactive dance room replacing Cocoa Road.
2006 In April 2006, £2 million was spent on removing The Cadburyland
and Fantasy Factory exhibitions – replacing them with two fantastic
new attractions called Essence and Purple Planet.
2007 At the beginning of the year, £150,000 was spent on re-designing
The Demonstration Area and in September, £240,000 was spent on
transforming The Cadbury Collection into the new Bournville
Experience.
The Exhibition 2009 The Cadbury World exhibition is a one-way self-guided tour which the visitor can enjoy at their own pace. It is recommended that the visitor allows around three hours to fully enjoy their Cadbury World experience. As of January 2009, the exhibition consists of: Zone 1: The Aztec Jungle Stroll through the Aztec jungle over boardwalks and waterfalls in search of the cocoa bean to discover more about cocoa’s history and the origins of the UK’s favourite chocolate. Zone 2: The Journey to Europe
Jump aboard our ship and learn how Hernan Cortez brought the wonderful cocoa bean back to Europe, and how drinking chocolate soon became the drink of choice for high society.
Zone 3: Bull Street See the recreation of Victorian Bull Street where, in 1824, John Cadbury establishes his shop selling tea, coffee, and drinking chocolate next door to his father’s store. Then allow John to introduce himself and tell you his story…
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Cadbury World Key Facts Document 2009
Zone 4: The Cadbury Story
Take a seat and hear John and his sons Richard and George share their
philanthropic vision, how they founded Bournville and the
entrepreneurial birth of a British success story and Cadbury Dairy Milk.
Zone 5: Chocolate Making
From its humble origins, watch as the Professor takes you through a
short film on how Cadbury makes its chocolate in our special-effects
cinema; watch out for a few surprises along the way!
Zone 6: Manufacturing
Discover how chocolate is made with our interactive videos and learn how
different types of Cadbury chocolate are produced.
Zone 7: Packaging Plant
Although Cadbury World isn’t a factory tour and you can’t walk
through the whole plant; you CAN have a sneak peek at some of it
and meet Flex6 – the robot, as he brings to life the wrapping and
packing process on our 3D cinema screen.
Zone 8: Cadbara
All aboard one of our Beanmobiles and enjoy a gentle ride through a magical
Wonderland full of chocolate characters on Cadabra – smile as we take your
picture as you go around.
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Cadbury World Key Facts Document 2009
Zone 9: Demonstration Area
Watch as our Cadbury Chocolatiers work their magic demonstrating
the traditional chocolate-making skills – have a go at writing your
name at writing your name in warm liquid chocolate.
Zone 10: Advertising
Take a nostalgic trip through over 50 years worth of Cadbury
adverting and see how many television commercials you can
remember.
Zone 11: Purple Planet
Play in chocolate rain, grow cocoa beans and see yourself as a
chocolate sculpture – enter the Purple Planet and experience a
world of digital and interactive chocolate delights
Zone 12: Essence
Go back in time and discover the secret behind Cadbury Dairy Milk’s
unique taste, then add your own choice of treat to a sample liquid
chocolate.
Zone 13: The Bournville Experience
Discover more about the Quaker ethics of the Cadbury family and how the
Bournville Village came to be built. See how the values of the
company’s founders are still relevant today.
Zone 14: The World’s Biggest Cadbury Shop
Special treats and offers can be found in the world’s biggest Cadbury Shop.
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Cadbury World Key Facts Document 2009
Admission Prices 2009 (correct at time of publish)
Individual
Adult - £13.45 Senior Citizens - £10.30
Children (4-14) - £10.30 Students (with NUS Card) - £10.30
Family Ticket (2 Adults/2 Children) - £41.20 Under 4 Years - Free
Family Ticket (2 Adults/3 Children) - £48.90
Passports
Passport books are available for adults, children, senior citizens and families (2 x 2
and 2 x3). These are available to purchase at anytime throughout the year and
are valid for 12 months.
For 2009 Passport prices, please contact the booking office on 0845 450 3599.
Groups
Ticket prices for groups of 15 people or more:
Adult Peak Time - £10.30 Children Peak Time - £8.10
Adult Off-Peak - £9.00 Children Off-Peak - £6.85
- One free admission ticket for an organiser bringing 15 or more visitors
- One free admission and meal voucher for coach driver of groups of 15 or more
visitors
- Please see www.cadburyworld.co.uk or contact 0845 450 3599 for details of
peak and off peak times
- Groups arriving without a booking or whose numbers fall below 15 upon arrival
will not be eligible for the discounted group rates and will be charged full
admission price
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Cadbury World Key Facts Document 2009
Education
Cadbury is committed to education.
Tracing back to 1879, and the company’s creation of and subsequent move to
Bournville, George Cadbury introduced the first employee and community
education programmes. Cadbury have maintained this tradition ever since. With
over 1,400 school groups attending each year, Cadbury World has become a
valuable education resource for students of all ages.
Educational Talks
To complement an education visit, Cadbury World offers talks everyday during
term time:
Key Stages 1 &2:
Design & Technology, Aztecs, Victorians
Key Stages 3, 4, & 5:
To support GCSE and equivalent programmes, talks are available on Marketing,
People in Organisations, Investigating Business, Food Technology, Leisure and
Tourism, Customer Service, ICT Applications, Geography, and Science
Individually-Tailored Talks:
A specifically-tailored talk can be arranged for a group of 30 or more
Prices:
Standard visit - £6.85 per pupil
Visit + Talk - £8.00 per pupil
A packed-lunch deal for children only is available. This includes the admission
price, ham or cheese roll, apple, crisps and a still drink. The meal deal is available
with or without a talk. Please see www.cadburyworld.co.uk or contact 0845 450
3599 for further information.
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Cadbury World Key Facts Document 2009
- Payment in full is due on arrival and should be made by the teacher before the
group leaves the coach
- Groups larger than 60 people may be divided into smaller groups in order to
accommodate them in the exhibition at timed intervals
- Groups arriving without a booking or whose numbers fall below 15 upon arrival
will not be eligible for the discounted group rates and will be charged full
admission price
- One free adult admission for every ten pupils – subject to a minimum of 15
paying children (additional adults will be charged at the off-peak group rate of
£9.00)
- Work and study books to compliment the educational visit can be downloaded
from www.cadburyworld.co.uk
- A free-of-charge teacher preview visit is recommended to review content and
prepare risk assessment
Contact Details
For additional information please see www.cadburyworld.co.uk
Information and booking telephone line: 0845 450 3599
For press information contact:
Neil Anderson
Marketing Manager
Cadbury World
Linden Road
Bournville
Birmingham
B30 2LU
Direct Line: 0121 451 4188
Email: [email protected]
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