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Media Training for Experts
Interview strategies to keep the media onside
Crisis Management
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watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
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your issue
interviewsimulations case studies
on air you need to appear...
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
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your issue
interviewsimulations case studies
which spokesperson should you select?
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
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introduction
truth about journalists
what’s the story?
control
connect with audience
your issue
interviewsimulations
introduction
scenario
control
connect with audience
interview simulations
how to be a valued source
case studies
press office protocols
next steps
scenario
watchwords
newslines
contentious areas
case studies
protocols
questionsnewsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
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introduction
truth about journalists
what’s the story?
control
connect with audience
your issue
interviewsimulations
introduction
scenario
control
connect with audience
interview simulations
how to be a valued source
case studies
press office protocols
next steps
scenario
watchwords
newslines
contentious areas
case studies
protocols
questions
09:00
09:30
18:00
09:00
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
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introduction
truth about journalists
what’s the story?
control
connect with audience
your issue
interviewsimulations
introduction
scenario
control
connect with audience
interview simulations
how to be a valued source
case studies
press office protocols
next steps
scenario
watchwords
newslines
contentious areas
case studies
protocols
questions
watchwords
newslines
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
![Page 8: Key interview strategies for keeping the media onside. Keeping your reputation spotless conference, 21 May 2014](https://reader031.vdocument.in/reader031/viewer/2022030219/5885821f1a28abbb7e8b76c5/html5/thumbnails/8.jpg)
scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
questionsnewsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
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scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
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scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
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scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
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scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
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scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
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scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
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scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
questions
commitment
timing
concern
accuracy
action
watchwords
newslines
contentious areas
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
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scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
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scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
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scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
Checklist of effective characteristics
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scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions
How effective is your newsline?
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scenario
watchwords
newslines
contentious areas
case studies
how to be a valued source
case studies
protocols
newsline roadtest
watchwords
key strategy 1: newslines
key strategy 2: on air characteristics
protocols
newslines roadtest
questions