Download - Keynote: Como as novas tecnologias estão aumentando as vendas nos EUA e Europa. Kurt Peters
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Interes'ng things US online retailers
have done—that you can do, too Kurt Peters
Execu've Editor Internet Retailer
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Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
0 2000 4000
1991
1996
2001
2006
2011
Internet Users, Worldwide
(000,000)
Source: Internet World Stats, 2011
$139 $194
$222
$-‐ $50
$100 $150 $200 $250
2008 2010 2011
U.S. Online Retail Sales
The largest dominate the market: Total Top 500 sales in US: $155.7 billion Total Top 500 sales worldwide: $180 billion
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Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Consumers buy a broad range of products from US online retailers: Top categories: Mass merchants: $52.8 billion Computers/electronics: $28.8 billion Apparel and accessories: $22.2 billion Office supplies: $16.3 billion
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Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Back-‐to-‐school shopping Where parents are buying Online 54% (+33%) Discount Stores: 92% (-‐3%) Office Supply: 45% (-‐5%) Catalogs 29% (-‐6%) Department Stores: 50% (-‐8%) Specialty Retailers 30% (-‐10%) (Source: Brand Keys)
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Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
The new La'n America Top 300
hWp://www.internetretailer.com/laXn300/
Brazil E-‐commerce Sales Growth 2011: $10.7 billion 2012: $12.2 billion 2013: $14.6 billion 2014: $17.2 billion 2015: $19.9 million 2016: $22.8 million 2017: $25.6 million
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Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Amazon same-‐day delivery BalXmore Boston Chicago Indianapolis Las Vegas New York Philadelphia Phoenix SeaWle Washington, D.C.
1.
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Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
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Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Amazon Prime: 19% of Amazon customers 32% of sales Shop at Amazon twice as o]en: 4.12 Xmes per month vs. 2.13 for non-‐Prime customers Source: eDataSource
2.
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Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Advanced devices: Media tablets, smartphones, portable media players/MP3s, and portable gaming devices Nothing: 30.3%
1 device: 18.2%
2 devices: 16.1%
3+ devices: 35.4% Source: ABI Research
3. The importance of mobile
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Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
2 significant mobile facts:
• 50% of sales at Rue La La in a recent day took place on mobile
• 40% of consumers who switched carriers did so TO GET A BETTER DATA PLAN
3. The importance of mobile
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Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
3. The importance of mobile
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Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
3. The importance of mobile
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Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Starbucks Patagonia
What makes you STAND out 4.
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Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Use social networks to your advantage 5.
35% of traffic comes from Facebook
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Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Use social networks to your advantage 5.
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Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
You can't predict the future. All you can do is invent it. -‐-‐Frederik Pohl
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Kurt Peters, Execu've Editor Internet Retailer Aug. 25, 2012
Thank you! Muito obrigado!
kurt@ver'calwebmedia.com
For a free digital sample of Internet Retailer magazine, go to:
hWp://bit.ly/NGuKiM