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Celebrate, Collaborate and Create Darwin Australia, May 25-28, 2015
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DOING BUSINESS NAKED
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“information and disclosure are literally a click away”
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DEFAULT TO TRANSPARENCY
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GRAY’S COROLLARY ON MURPHY’S LAW:
“Any detail that can be discovered will be requested,”
or “Give up and reveal.”
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• Controlling quality with and emphasis on the consumer eating experience
• Investing in promotion and market development to generate consumer trial, repeat purchase and a willingness to pay
• Control the rate of growth of supply such that it does not expand more rapidly than demand (of course mother nature often intervenes)
• Determine how to manage the upfront marketing investment before there is sufficient volume to cover the costs... could require capital
• An emphasis on communication, information exchange of production and marketing issues... collaboration (there’s that word again)
• Production timing of the varieties (early, late) matters a lot both for growers and marketers…
• In other words... get ready for doing business naked !
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QUICK RESPONSE
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DEFAULT TO TRANSPARENCY
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ADAPT OR DIE
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“I AM PART OF ALL THAT I HAVE MET.”
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GET IN TOUCH WITH DAWN FOR A FRESH DIRECTION ON…• BUSINESS STRATEGY
• CHANGE MANAGEMENT
• BUSINESS DEVELOPMENT2
• GROWER RELATIONS / SUPPLY SOURCING
• SUCCESSFUL PRODUCT STRATEGIES
• MARKETING, BRANDING, PACKAGING
Thank you for your time !