First Ark’s Advantage,A Social Landlords approach to community investment
Andy CoulsonLouise Reese
First Ark’s Advantage• Who are First Ark?• What are our priorities – how did we
identify them?• Drivers for Community Investment• How do we deliver our community
Investment?• Working with partners• How do we measure our success?
First ArkCommunity business with a great landlord
Knowsley• 5th most deprived
borough
• Only 61.9% of the working age population are employed.
• Knowsley’s business survival rate is lower than both the national and sub-regional
The challenges facing our customers
•Work and Training opportunities
•Welfare Benefits Advice
•Save money
Our priorities
Our four themes• People• Partnerships, • Sustainable communities, • Environment
Our approachHow we’ve identified the social issues:
Traditional Methods
Our approachHow we’ve identified the social issues:
Networking
Our approachHow we’ve identified the social issues:
Government Policy
Our approachHow we’ve identified the social issues:
We’re in the heart of the community
Key drivers for community investment
How we deliver Community investment
• Engaging employees• Engaging customers• Engage suppliers• Engage partners
Vee’s Place
Our Resources
• The SR Team – board champ• Budget £450, 000• Inward investment• CSR strategy is our plan • CSR steering group
Partnerships“Acting in isolation we can
achieve some of our goals but working together we can
achieve more. ”
New Horizons
How we measure and evaluate
• Planned consultation throughout year• BITC check-up• Social value methodology: social
accounts• 3 Star award – internal Quality challenge
and board reports• Future: Project methodologies which
includes evaluation• SROI methodology
Summary
• Consultation – getting ‘buy in’• Networking• Partnerships• Measuring success
Thank you