Download - Kickstarter equation presentation v5.2
What is Kickstarter?
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What is Kickstarter?
Games MusicPhotographyPublishingTechnologyTheater
ArtComicsDanceDesign
FashionFilm & Video
Food
CATEGORIES
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What is Kickstarter?Project Examples
Films
Theater Productions
Physical Products
Music Albums
Games
Food
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What is Kickstarter?
Set a Project Goal
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What is Kickstarter?
Set a Project GoalSet the Length of Your Campaign
(Maximum of 60 Day)
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What is Kickstarter?
Set a Project GoalSet the Length of Your Campaign
(Maximum of 60 Day)
Number of Backers
Total Amount Pledged
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What is Kickstarter?
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Why did we choose Kickstarter?
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Why did we choose Kickstarter?
DE-
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The Story
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The Story
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The Story
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The Story
Simple
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The Story
Simple
Emotional©bikegotham.com
3 Key Video Elements
Lighting
FramingSound©bikegotham.com
Lighting• Avoid overhead lights
(pixability has GREAT video tips)©bikegotham.com
Lighting• Avoid overhead lights• Avoid backlighting
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Lighting• Avoid overhead lights• Avoid backlighting• Avoid Low Light
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Framing• Rule of thirds
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Framing• Rule of thirds
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Framing• Rule of thirds
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Framing• Rule of thirds
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Framing
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Sound• Avoid using the built in mic on your
camera
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Sound• Avoid using the built in mic on your
camera• Try voice overs
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Sound• Avoid using the built in mic on your
camera• Try voice overs• Listen to the room you are recording
in– does it echo like a bathroom?– Is the HVAC loud?– Can you hear other people talking
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Sound• Avoid using the built in mic on your
camera• Try voice overs• Listen to the room you are recording
in– does it echo like a bathroom?– Is the HVAC loud?– Can you hear other people talking
• A little background music covers a lot©bikegotham.com
Friends
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Friends
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Casual Supporter
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Customers
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Early Evangelists
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Cater your Rewards to Each Group
Lower value rewards, non-core product
Your core product
Special or unique product
Early Evangelist
Casual Supporters
Customers
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Histogram of Rewards
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Iterating Rewards
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Media
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Media
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Customer Development
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Customer Development
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Customer Development
83% Forget ©bikegotham.com
Product
Prototype
Prototype
Prototype
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