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THE WORLD OF THE NFP THINK INSIDE THE BOX
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5:1 RETURN ON
$85 COST PER NEW CUSTOMER
60% CUSTOMER RETENTION RATE
INVESTMENT
EARNINGS / FTE
$1M
78.5% NET PROFIT
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10% GROWTH YEAR OVER YEAR
WITH ONLY INVESTMENT 2%
WE HELP FIND CURES FOR DISEASE
SUPPORT PEOPLE IN THEIR GREATEST TIME OF NEED
HELP BUILD RICHER MORE ROBUST COMMUNITIES
FIGHT CLIMATE CHANGE
ANIMAL CHAMPIONS
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THE WORLD OF THE NFP SUPERHEROS OF THE MARKETING WORLD
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MARKETING THINGS NOT FOR SALE WE SELL THE INTANGIBLES
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IMPORTANCE OF THE THIRD SECTOR TAKING THE INCREASING STRAIN OF CARE AND HUMANITY
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HOW DO WE MOVE PEOPLE TO FEEL INSPIRED
AND ULTIMATLEY TAKE ACTION AND GIVE?
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TRENDS &
MARKETPLACE
DRIVERS
JUST THE FACTS DATA & BENCHMARKS
TRANSLATING LIVES DEMOGRAPHICS
INSIGHTS INTEGRATION CHANNELS INSPIRING CREATIVE DONOR EXPERIENCE
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WE CREATIVELY MIX EMOTIONAL & RATIONAL SOLUTIONS
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THE WORLD IS CHANGING HOW DO WE CONTINUE TO MAKE FUNDRAISING RELEVANT?
THE WORLD IS CHANGING.. FAST HOW DO WE CONTINUE TO MAKE FUNDRAISING RELEVANT?
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MESSAGE OVERLOAD QUOTED BY THE NEW YORK TIMES, WE SEE 3,000 TO 20,000 MESSAGES A DAY
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5:1 RETURN ON
$85 COST PER NEW CUSTOMER
60% CUSTOMER RETENTION RATE
INVESTMENT
EARNINGS / FTE
$1M
78.5% NET PROFIT
NFP
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10% GROWTH YEAR OVER YEAR
WITH ONLY INVESTMENT 2%
WE HELP FIND CURES FOR DISEASE
SUPPORT PEOPLE IN THEIR GREATEST TIME OF NEED
HELP BUILD RICHER MORE ROBUST COMMUNITIES
FIGHT CLIMATE CHANGE
ANIMAL CHAMPIONS
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AND NOW FOR A SHORT COMMERCIAL BREAK.
PLEASE STAND BY.
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PUNCHING ABOVE YOUR WEIGHT
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$24.2 MILLION RAISED
FUNDRAISING 20.8%
$17
WWF-CANADA 2013 FINANCIALS
MILLION WENT DIRECTLY TO
CONSERVATION AP
PR
OX
.
SPENT ON
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CASE STUDY
INNOVATION AND CREATIVITY
Creative stretched them beyond the brand
Creative was responsible for securing hundreds of thousands of dollars in donated media
WWF-CANADA 2013 HOLIDAY ADOPTION CAMPAIGN
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MULTI-CHANNEL SOCIAL MEDIA
RADIO
TELEVISION
EMAIL DIGITAL ADS
TRANSIT ADS
FSI
DM PACK
CATALOGUE
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MULTI-CHANNEL SOCIAL MEDIA
RADIO
TELEVISION
EMAIL DIGITAL ADS
TRANSIT ADS
FSI
DM PACK
CATALOGUE
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THE RESULTS
31% increase in adoption kit sales
35% increase in revenue
45% increase in transactions (largely a result of new e-store platform driving conversions)
24% of revenue from television and radio spots
100% increase in revenue from re-designed FSI
More than doubled the number of new to file adopters
“WE DIDN’T JUST MOVE THE NEEDLE, WE BROKE THE NEEDLE” - JANICE LANIGAN, DIRECTOR, ANNUAL & COMMUNITY GIVING AT WWF-CANADA
HERE ARE JUST SOME OF THE HIGHLIGHTS
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WWF is putting Canada on the path to 100 per cent renewable energy by 2050.
Helping create the scientific knowledge and working with local communities to inform management of critical ecosystems.
Leading the transition to ‘sustainable seafood’, smart oceans management.
Leading an innovative approach to freshwater conservation.
Over the past five decades, WWF's field work has helped bring black, white, and greater one-horned rhinos, certain populations of African elephants, mountain gorillas and Amur tigers back from the brink of extinction.
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PASSION & AUTHENTICITY
RELATIONSHIPS NOT BUDGETS
INSPIRING CREATIVE LEADS TO OPPORTUNITY
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FORCED COLLABORATION & INNOVATION TO SURVIVE NO STATUS QUO
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NEEDS YOU!
IF YOU ARE FEELING INSPIRED THE NOT-FOR-PROFIT WORLD
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KIMBERLEY BLEASE [email protected] 905 727 6188 ext 292 @KimberleyBlease