Download - kinz
Group 18 Business Model- Revenue Side
Bristol, Cuozzo, Holz, Lyman, Patibandla, Sexton
kinz
Customer Pain/Need
Company Overview/ Business Mission
Handout cardsSkinz mission is to become the leading purveyor of
interactive footwear that encourages the active participation of its wearers in its design and dissemination primarily through the Skinz’ website, kiosks and social networking venues. Through direct customer input our products and offerings will stay on the cutting edge of tween and young teen fashion.
Product Scope
Talking Points• Skinz will be selling a “participatory footwear
experience”- not a new kind of shoe.• Buyers will be engaged in choosing and perhaps
designing the look of their shoes.• The website experience will be a part of every new
purchase.• Social networking and group interaction will be
encouraged and incented.
Shoe and Skin Prototypes
Market Scope
Skinz initial market scope:
Athletic/casual footwear and footwear fashion for tweens and young teens ages 9 to 14 in the United States and Canada
Customer Interfaces
Mall Kiosk
Skinz
Website
Basis for Differentiation
Talking PointsDifferentiation through product and service• The unique shoe/skin system differentiates Skinz
from other footwear products• Business model based on selling more Skins instead
of shoes• Real as well as virtual communities created among
users• Existing users drive new business through networking
Fulfillment and Support
Talking Points• Primary customer interface via the Skinz Website• Secondary interface via online vendors such as
Amazon• Goal of getting display space and Point of Sale
displays in retail stores, particularly specialty and gift stores
• Live interaction with customers through Kiosks in the malls and in other high traffic shopping centers
Design
Door
mat
Core Processes/Systems
Rapid “Design to Doormat”
Eye-popping designs
Insights from data
Customer communities
3rd Party relationships
ViralMarketing
Core Competencies• Create “eye-
popping designs.
• Cultivate a community
• Rapid “Design to Doormat”
• Deliver a great customer experience
Value Network – Suppliers
• Shoe manufacturing (outsourced)
• Skin material manufacturing (outsourced)
• Logistics (supply chain, shipping)
• Legal
Value Network – Partners• Third-party designers
(kids and professionals)• Boutique shops / shoe
retailers (sales channel partner)
• School groups to push skins. Fitness clubs that offer kids programs.
• Advertisers to get into strategic media markets.
Business Boundaries
RETAIN INTERNALLY• Research• Design services• Marketing• Strategy
OUTSOURCE• Shoe manufacturing• Legal services• Shipping (USPS)
Forecasting Method
Revenue Forecast
Year 1 Year 2 Year 3 Year 4 Year 5 $-
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
ConservativeMidrangeAggressive
Year 1 Year 2 Year 3 Year 4 Year 5 $ 266,893 $ 1,831,197 $ 5,996,400 $ 12,591,600 $ 32,227,500 $ 533,785 $ 2,898,767 $ 12,591,600 $ 25,782,000 $ 52,761,600 $ 800,678 $ 3,441,028 $ 18,887,400 $ 52,453,800 $ 97,106,400
Offering
Development Plan
Critical Risks
• Team• Competition• Adoption patterns