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Colin Hazley - Aalto University 1
Knowledge Intensive Services in the EU:
An exploratory study of Drivers & Enablers of Innovation in Services
KIS Platform Project (funded by European Commission)
Dr Colin HazleyBIT Research Centre - Aalto University
Espoo, Finland
28/03/2011
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Colin Hazley - Aalto University 2
Knowledge Intensive Services examined:
• Smart Services – use of detailed information and knowledge about customers’ requirements and processes to create higher value-added services e.g.: – real time analysis of large amounts of data, enables firms to respond
intelligently, automatically, remotely to changing customers’ needs • Inclusive Services – help to create employment and/or deliver social
cohesion e.g.:– Increasing entrepreneurship, employment, skills, employment for minorities,
health & care etc...• Sustainable Services – help to alleviate problems associated with
climate change, preserve biodiversity or help to reduce pollution to environment e.g.:– Sustainable buildings, energy efficient transport, sustainable business
practices
28/03/2011
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Colin Hazley - Aalto University 3
Breakdown of Knowledge Intensive Services within our Sample:
Some KIS are Knowledge Intensive Service Activities of Manufacturers/Public Orgs
28/03/2011
Qualitative Study!
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Colin Hazley - Aalto University 4
Analysis of Service Innovation by Growth
28/03/2011
Higher Growth Companies Lower Growth Companies
Original idea Change of Original idea -
Original idea Change of Original idea -
% higher level Innov = 38%
% Changing: 43.8 % % higher level Innov = 69%
% higher level Innov = 32%
% Changing: 45.5 %% higher level Innov = 50%
Ability > Knowledge?
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Colin Hazley - Aalto University 5
Success Factors for Internationalisation
Common Factors:
• Relationship Factors • Skills Related Factors • Service Innovation Factors • Strategic Factors • Knowledge Factors
Higher Growth Firms (+):
• Developing a replicable service concept
• Productisation of service concepts
• High quality of service/ customer satisfaction
Service Innovation Factors
28/03/2011
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Colin Hazley - Aalto University 6
Knowledge Orientation
28/03/2011
What is innovative in your core service? (Technological or Professional Knowledge orientation)
Technological knowledge oriented = 31 (Smart = 15; Inclusive = 6; Sustainable = 10)
Professional Knowledge oriented = 22 (Smart = 1; Inclusive = 14; Sustainable = 7)
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Colin Hazley - Aalto University 7
Drivers and Enablers of Innovation
28/03/2011
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Colin Hazley - Aalto University 8
Comparison of External Support between the different areas of services
28/03/2011
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Colin Hazley - Aalto University 9
Relationship between Company Age and ‘Access to Other Support’
28/03/2011
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Importance of New Technologies for Innovation
28/03/2011
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Role of Users and Competitors in Innovation
28/03/2011
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Colin Hazley - Aalto University 12
Co-Creation of Innovation with Clients
28/03/2011
Area of KIS Co-Creation Medium/High Levels
Average 56%Smart Services 56% Inclusive Services 60%Sustainable Services 50%
Proportion of companies with med/high levels of Co-creation and med/high levels of User Importance = 51%
Proportion of companies with med/high levels of Co-creation and very high levels of User Importance = 63%
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Role of Legal or Regulatory changes in Innovation
28/03/2011
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Impacts of Innovation
28/03/2011
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Renewal of Existing Services
28/03/2011
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Relationship between Company Age and Renewal of Existing Services
28/03/2011
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Emergence of New Services
28/03/2011
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Emergence of New Service Area/Industry
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Relationship between Company Age and Emergence of New Service Industry
28/03/2011
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Recall: Relationship between Company Age and Renewal of Services
28/03/2011
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Societal Impacts of Innovation
28/03/2011