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Laura MillerMarketing Manager
Credo
Five Aggressive Approaches to Help You Thrive at Library Promotion
Amanda DiFeterici
Terra RogersonLibrarian
South University
Jennifer WrightLibrarian
South University
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1. Speak your users’ language…
or feed them.
photo credit: njrued via photopin
Mung Mung!!
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Tuesday 7/31 4:30pm Rm 245
Wednesday 8/1
1pm Rm 245
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2. Get in your users’ faces.
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Ain't no mountain high enough, ain't no valley low enough, to keep me away from gettin to my library...on I Love My Library Day, 2/14/13
You and your library, a love so beautiful William and Kate used it in their wedding.
I love my library more than hipsters love tight jeans and square-rimmed glasses
I love my library more than the Kardashians love cameras.
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3. Get to the point.
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4. Use people.
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Date: Friday, May 17thTime: Dusk (around 8pm)
Place: Campus LawnAdmission: Free
Concessions available for purchase. Please bring family, friends, and something to sit on!
LibraryMovie & Publicity
AdmissionsMovie Screen
Student AffairsOrganization, free popcorn,
food trucks, etc.
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5. Don’t make them think.
photo credit: Robert Bruce Murray III via photopin
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“We’re thinking ‘great literature’ (or at least ‘product brochure’), while the user’s reality is much closer to ‘billboard going by at 60 mph.’”
-Steve Krug, Don’t Make Me Think: A Common Sense Approach to Web Usability
“If your audience is going to act like you’re designing billboards then design great billboards.”
-Steve Krug, Don’t Make Me Think: A Common Sense Approach to Web Usability
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Some Signage
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Some Signage
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photo credit: Leo Reynolds via photopin
Questions?Terra Rogerson
Laura [email protected]
Jennifer [email protected]
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References
Asher, A., Duke, L., & Green, D. (2010). The ERIAL project: Ethnographic research in illinois academic libraries. Retrieved from http://www.academiccommons.org/
commons/essay/erial-project
Krug, S. (2005). Don’t make them think: A common sense approach to web usability. Berkeley, CA: New Riders.