Download - K&ns 2
PROJECT OF K&NS Food (Pvt) Ltd MUHAMMAD MAJID ID 5151 SHAHAB ID 4592
SAFE AND HEALTHY CHICKEN
HISTORY• The year 1964; Pakistan a young independent nation forging
ahead towards a dream: self sufficiency in food production.• • Malnutrition remained a major problem and one out of four
children died before attaining the age of five. 80% of ailing children were affected with diseases caused by protein, vitamin and mineral deficiency.
• • Poultry production, the quickest and least expensive way of filling
the protein gap was planned to overcome malnutrition. Backyard poultry farming had to graduate to a more professional level.
• • January 1964, a young man, Khalil Sattar, still a college student,
had the vision to foresee a need to establish a poultry farm. His interest led him to start a small broiler farm of 1,000 chicks. Little had he known this
• flock was to become the foundation stone of K&N’s. • This was the simple, inspired and nationalistic beginning of K&N’s
with• a single-minded objective of providing better nutrition for Health
and Happiness of the Nation.
PRODUCT OF K&NS• K&NS CHICKEN • SHAMI KABAB• CHICKEN TEMPURA• DELI LINE SANDWICHES• DELI LINE BREAKFAST SAUSAGE• DELI LINE EASY LUNCH• K&NS BREAD• HOT TENDERS• KOFTA KABAB• MUGHLAI TIKKA• CHICKEN BURGER• CHAPLI KABAB BURGER• QEEMA
LINE EXTENSION OF READY TO COOK
LINE EXTENSION OF READY TO COOK
LINE EXTENSION OF READY TO COOK
BRAND EXTENSION
SALES PROMOTION
Marketing Mix
PRODUCT.K&N’s markets layer and broiler hatching-eggs,
layer and broiler day-old chicks, poultry feed, processed chicken, and ready-to-cook & fully cooked chicken products
PLACE
• K&N’s chicken products are available at K&N’s Chicken Stores and leading retailers and also delivered to quality and food-safety conscious institutions such as hotels, restaurants, airlines, clubs and international restaurant chains.
PRICE
PRICINGK&NS more competitive as the fluctuations
in the market prices will be absorbed in thefinal selling pric
PROMOTION
• K&NS Advertising – Through TV, Sign boards, Bill boards, Radio and Newspaper, Broachers, Posters Dummies and display stands
BCG MATRIXK&NS
STARS
QUESTION MARKS
SEEKH KABAB BURGER PATTIES
FUN NUGGATS QEEMA
WHOLE CHICKEN ROOSTER
CASH COW DOG
KARACHI CUT TENDER
KAFTA CROQUETTES
PRODUCT LIFE CYCLE
ALLAH HAFIZ