Download - KRITIKA RAWAT(4562)
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Communication r f rs tothe foundationof all asichuman
functions activities. Itis asicallyor fundamentallya -
way process whereby peoplecan sharetheir thoughts
processes. Duetotheincreasingimportanceof
communication,itis now becominganindependentdiscipline supportingvarious other disciplines. he
evolutionof communicationis along way process divided
intotwo ways :
ajor corporateapplicationtools s amajor independent philosophy.
Italsohelps inmaintainingones equilibriumandacts as a
fundamentalabilityof allhumanbeings. Itis baggedand
patronisedbyacademicanddoes notborrow frommana ement it rimaril ives tomana ement.
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Theimportanceof communicationis not
new,communicationhadalways been
important,but whatis new is the realization
of theimportanceof communication. Itis soimportantthatithas becomethebasicneed
of humanbeings.
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Barriers areexternal forces independentof the
transmitters actingonthemessageleading
tolosses. Barriers arelike sievethatallows
onlya partof themessageto pass throughit.
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Noiseis anexternal force (snag)independent
of the transmitters actingonthemessage
leadingtolosses. This is atypeof physical
barriers andcan easilyanticipated/identifiedandcorrected. Itis
notconduciveandactivelyas abarrier to
communication.
Duringthecommunication process,thetransmitter andthe receiver havetobevery
attentiveinorder toachievetheideal
communication process.
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Noiseacts as onthe receivers verbal
message/words makingitdifficult for himto
getthe rightmessage. Itmakes the word
unclear leadingtoa wrong perception.
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PHYSICAL (TEXT)LOSS
It refers tothelosses whichappears in
messagei.e. if a partof thetextdoesnt
reachthe receiver,it wouldbeconsideredasatextloss.
SPI ITLOSS
It refers tothecoordinationb/w theverbal
andnon-verbalaspects of communication.
E.g. If theCEOintroduceanew employeeto
themanagementandconveys themessage
thatheis verydelightedtohavethenew
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employee. However theexpressiononhis
face shows justtheoppositeof whatheis
saying,this starkdifferencemayleavehis
listeners feelingconfusedand puzzled.
CONTEXTUAL LOSS
it refers totheloss dueto wrong,i.e. hen
thetransmitter wants to somethingandsomethingelseis understandbyhis listeners.
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Perception refers totheactof seeing whatis theretobe
seen. Itinvolves 3 components:-
. Individual(receiver/transmitter)
2. Situation
3. Objects
Itis the process of receivinginformationandmaking
senseof the worldaroundus. Itinvolves deciding which
informationtonotice,how tocategorizetheir
informationandhow tointerpret withinthe framework
of our existingknowledge.
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Behavior refers totheactionof a systemor organism,
usuallyin relationtoits environment,itis basicallythe
responseof a systemtovarious stimuli/inputs/forces.
Values (beinganimportant/integral partof behavior)
along withbehavior doaffectthemodernbusiness. theseareof 2types of behavior affectingthebusiness:-
. INTERNALBEHAVIOR
IT IS
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In2002thegovernmentof Indiacameup
withits flagship middaymeal schemein
order to facilitatetheimportanceof
education withinthelower class. Butthescheme started facing few drawbacks:
Poor foodquality
Smallamountof food
Themeals werenot providedeveryday
Seeingthemotiveof its flagship program
kepton stake,thegovernment started
looking for adigitalmonitoring scheme.
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It was then, whenas a partof the state
technology pilot program,adigital
monitoring schemethatis the IVR(interactive
voice response) was designed withthehelpof two IIT- engineers. This scheme was able
totrackalltheloop holes withthehelp of a
pre- recordedvoice.
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Inthis case studythecommuters fromthe
Delhi-Gurgaonborder or at IFFCOchowkhad
to facethebruntof sunduetonobus stop
shelter.inorder to solvethis problema member
committee was setup inorder toaddress the
issue. Thecommitteeissuedaletter tothe
delhigovernmentasking for help and supportwhich was mistakenandmisunderstoodas
blamingthedelhi government for thedelay
of this project.
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This ledtothe problems betweenthe2
governmentleadingto further delay. This
loop holeat suchabiglevel was not
expectedand stillitoccurredand resultedinayear moredelay.
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