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Ku-Band: Enabling
Maritime Operations
Today and into the
Future
Digital Ship, Singapore, 2013
October 2013
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Agenda
• Intelsat Overview
• Beyond The Myths
• Key Considerations
• Q & A Session
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Government
• Reliable and secure
global bandwidth
• In-theatre
communications
solutions for war
fighters
Network Services
• Critical network
infrastructure
– Telecom backbone
– Wireless network
expansions
– Private data networks
• Highly reliable
corporate networks
Media
• Distribution of television
programming—regionally
and globally
• Hosting 38
direct-to-home
platforms
• Delivering 488
HD channels
• Special events
Intelsat The Global Satellite Leader
Providing Critical Communications Infrastructure
Mobility
• High performance
broadband connectivity
– Maritime
– Aviation
– Land mobile
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Corporate Financial Highlights
• Intelsat delivered solid financial performance in 2012
– Revenue of $2.6 Billion
– Contracted Backlog: $10.7 Billion
– Completed $3.7 Billion satellite
investment programme with
5 launches in 2012
– Listed on NYSE on 18th April 2013 under ticker “I” in latest phase of
corporate development
Intelsat’s Washington, DC, Operations Headquarters
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Intelsat is the Choice of World-class Specialists
in Maritime/Oil & Gas Communication Solutions
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Beyond The Myths
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• There is no magic wand to solve all communications
challenges at sea
• “Maritime” is not a single defined sector with a single set of
needs
• IT’S ALL ABOUT THE SOLUTION FIT
– What applications?
– Geographic areas of operation?
– Number of users onboard?
– Profile of users onboard?
– Budget?
– Can the chosen solution fit your needs today and into the future?
Myth 1: There is one single frequency,
solution and/or package to suit “Maritime”
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So what should we be thinking about when
Choosing the right solution?
SPECTRUM THROUGHPUT
ROI
ARCHITECTURE
EFFICENCY
VALUE
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Spectrum
• The frequency selection is driven
by many considerations:
– Coverage and beam size
– Atmospheric conditions in the region
that is being served
– Availability of a robust ecosystem of
ground technologies
C
Ku
Ka
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Why Does Spectrum Matter for Maritime?
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Throughput
• Rapid Growth in Demand
– Consumer-driven demand for broadband,
anywhere on any device
– Broadband-centric business and welfare
applications in all regions of the globe
Global IP Traffic – EB per Month
Source: Cisco
• Service providers need to deliver
solutions to address this specific
demands of the end user
• HTS platforms will change
satellite’s role in the telecoms/
media infrastructure:
– Expand addressable geographic markets
by delivering broadband everywhere
– Serve application segments with
terrestrial-like economics
– Leverage satellite inherent strengths
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Why does Throughput Matter for Maritime?
Improved operational efficiency of the vessel (charts, weather, engine monitoring and maintenance services) by providing high throughput services in specific high density areas while existing Ku-Band footprint provides high quality services globally.
Vessel becomes a fully functional remote office, extending the reach of the HQ by facilitating VPN, Corporate email, video/voice chat and remote IT support.
Crew in high density operational regions, requiring bandwidth services akin to what they can get at home in order to stay connected with friends and family but also using the connection to provide entertainment, like music and film downloads
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Efficiency
• Optimal satellite efficiency depends on
the target business application
– A lower efficiency design will optimize
shared network services for the most users
at the lowest possible cost per user
– A high efficiency design will enable carrier-
grade services, maximizing throughput
delivered to specific end-users for mission-
critical applications
• Greater efficiency lowers end-user
terminal costs for consumer and
enterprise applications
More bits for your buck
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Architecture Open Architecture, Unrivaled Choice, Greater Flexibility
Further Service Providers
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COST, VALUE & ROI
Ship Operations
Navigation & Charts Onboard
Maintenance
Health & Safety
Safety Services
Weather
CO
MM
UN
ICA
TIO
NS
COMMUNICATIONS
Ship Operations
Navigation, Charts, Weather
Onboard
Maintenance
Health & Safety
Safety Services
Crew Welfare
• Focus shift from cost to value (ROI)
• Legacy
• Communications separate from ship operations
• Focus on limiting costs
• Today and into the future
• How to leverage the necessary investment in communications
solutions to maximise operational efficiencies and ROI
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CUSTOMER
NEEDS
Limit CAPEX
Manage
OPEX
Performance where it’s
needed
Reliability
CHOICE
•Platform
•Hardware
•Provider
CREW
•BYOD
•Social
•Media
MORE & MORE
B/WIDTH
A Changing Approach
• Historically shipboard
functions were retrofitted to
the available technology
• Today, current and future
requirements are driving
design of next generation
systems
• Increasing awareness of ROI
vs. simply reducing costs
• A growing appreciation of
“You get what you pay for”
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Driving ROI Through Application Enablement
SHIP OPERATIONS
•Weather
•Charts
•Engine Monitoring
CREW
•Email & Internet
•Entertainment
•News & Sports
•Social media
•Training
EXTENDING HQ
•VPN
• Intranet Access
•Video & Telephone Conference
SAFETY
•Surveillance
•Health and Safety
•Telemedicine
•Security
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Extending the HQ
• Vessel no longer isolated and separate from organisation
• Extension of HQ, like any terrestrial remote office
• Remote IT/System Support • Reduce need for vessel visits
and associated costs • Video Conferencing • VPN • Corporate Intranet Access
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Ship Operations
Previously hampered by the limitations of legacy connectivity options, suppliers are now finding innovative ways of leveraging the on-board communications solutions integrate the following activities: • Navigation • Weather • System & Engine Monitoring • Cargo Monitoring
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Crew
• Enhanced online training facilities reduce time ashore and associated costs
• Welfare initiatives continue to drive crew retention, reducing churn & manage recruitment costs
• Onboard connectivity removes a significant barrier to entry for young people to a life at sea
• Bring Your Own Device
• greater number of crew wishing to use their laptops/smartphones onboard
• 68% prepared1 to pay for internet access online
• Welfare no longer just voice calls and basic email - significantly higher bandwidth demands
(1Stark, Moore, MacMillan: The Future of Satellite Communications: Is
Ka-Band the only solution? (Adamson) Digital Ship Cyprus 2013)
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Safety
• Health & Safety training and procedure management • Reduce the need for time ashore and associated costs
• Telemedicine
• Immediate situation assessment • Immediate treatment or evacuation decision making
• Incident reporting
• Ship, crew and cargo surveillance
• Live video • HD images
• Security
• Monitoring and Tracking
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Myth 2: Ku Band provides only regional
coverage
• Coverage decisions are driven
by:
– Target applications and
geography
– Density and distribution of
existing end-user locations or
traffic patterns
– Anticipated global/regional
expansion of customer
networks
– Consistent service level
expectation
– Flexibility needed for varying
beam and coverage
requirements
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Today’s Capacity Provides a Bridge
to Intelsat EpicNG…
• Intelsat Mobility capacity designed to service needs of Maritime & Aero segments
• Enable & develop business
• Supplement with beams for high traffic regions
• Blend of coverage & performance
• Today’s platform & terminal solutions deployed without concern for redundancy
Forward compatibility enables use of existing capacity
to service today’s needs
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…And Will Complement The New
Backwards compatibility enables use of existing capacity
to complement the new
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Intelsat EpicNG focuses on dense areas of
operation
• Intelsat EpicNG
complements
Intelsat mobility
fabric by
focusing on high
density areas
• High
performance
where you need it
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Myth 3: Higher Frequencies Provide Higher
Throughput
• There is nothing fundamental in a frequency band which supports higher throughput.
• The amount of data that a satellite can transmit is determined by the design of the satellite and transponder size
• The throughput potential of satellites is largely determined by the size and number of spot beams.
• IS-29e can deliver up to 160Mbps downlink per spot beam compared with 50-84Mbps of competing Ka-Band service.
200
miles 600
miles 1000
miles
Ka-
band Ku-
band C-band
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Key Considerations
How much bandwidth will you need in the next 15 years?
Demonstrate efficiencies of communications across shipboard functions to maximise ROI
Reduce risk by leveraging proven technologies
Coverage and capability where you need it
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Ku-Band, working today, enhanced tomorrow,
enabling you into the future
Ku-Band
Working today, enhancing tomorrow;
Enabling the future