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Name: ID No:Mir Sumsul Bari 1110863030
Sumaya Israt Jui 1120713030
MD. Imrn Hasan 1310848030
MD. Namul Sa!i" 13213#3030
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History Of Burger King
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Introduced by Keith J. Kramer and his wife's
uncle Matthew
1stshop at Jacksonville, florida as Insta-Burger
King.
1954 take over of James McLamore and David
Edgertons Franchisee in Miami.
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1stto Offer the option of dining in the
restaurant or drive thru
By 1967 it had 250 branches all around USA
Sixty-five international countries and U.S.territories have Burger King
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ManuFast Food Services
Have it your way
Hamburgers
French fries
Soft drinks
Whopper Sandwich
Milkshakes Fire Grilled Burgers
Chicken
Salads
Breakfast
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CHALLENGES FOR BURGER KING
Critical relation and less control with franchisee
Less outlet compared to McDonald's
Health Conscious Community.
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Location
Unhealthy
Productdesign
Burger King Mind map Chllenges
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FORCES OF
COMPETITIOThreat of entryHigh cost of entryHighly established competitors
Threat of substitutesGrowing amount of limited servicerestaurant companies
Ex: Dominos, Subway, Dairy Queen, TacoBell, KFC
Industry RivalryCopycat industryLarge amount of competition, domestic andglobal
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COMPETITI!E "#!"T"$E%
BRAND NAMES Burger King
Its all in the name
Established since 1954
Loyal following of patrons
-Known for quality
-One of best known brands in fast-food
-50thanniversary
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COMPETITI!E "#!"T"$E%
HIGHEST FRANCHISE RATE
Pros:Low capital
expenditure
Allows for high cashflow/ reinvestment
Quicker expansion
into new markets
Cons:Limited control
Inability to influence
changes in ownershipOnly 75% of revenue
90% of BK locations are franchisedLeads the Industry
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ar 2009 ar 2010 ar 2011
Reenues !"#$%&'m !"#("&"m !"$$#&%m
)et *ncome !"((&+m !+,-&,m !+(%m
.ssets !"%(%&+m !"%'%&"m !##,$m
/iabilities !+%$"&$m !+-+,&,m !'+$'&$m
Shareholder0s 12uit3 !4%'&,m !++",&'m !+''4&"m
Finan&ial Situation
BK'S RECET
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BK'S RECET
PERFORM"CEAverage restaurant sales increased 6%Closed 184 restaurants since
Recently entered financially attractiveJapanese and Indonesian markets
Strength of foreign currency affects foreign
profitsIf dollar appreciates, revenues decrease
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BUSINESS MODEL
Burger King
S&ala(le and &ost)effi&ient *ui&+ ser,i&e
ham(urger restaurant model that offers
&ustomers fast food at modest pri&es-
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SOLUTION
Coming up with new outlet In Asia & different
region.
Healthy food menu
Reposition of the brand
Good attachment with kids