Download - Lake b2b data capability p pt
Company Overview
Our Belief
• Collaborative Approach• Transparency in Work• Simplicity in Approach• Efficient Delivery• Prompt/Customer- Support
USP and Strength
• 42+ Million Database• Diversified Industries List• Integrated Marketing• Multi Level Email Verification• In House Specialized Team for all our offered
services
• Founded: 2002• Global Operations: Primary- USA and UK• Employees: 1600+
Lake B2B is a Growth Enablement Partner for Clients across 83 countries helping extend reach to over 42 + million top global executives across the world. Lake B2B has transformed the way businesses work with cutting edge data management technology, exhaustive data reach and digital marketing solutions. The company specialized in offering customized target database solutions based on the clients' requirements and business scope.
www.lakeb2b.com [email protected]
www.lakeb2b.com [email protected]
Core Competence and Industry Expertise
HealthcareIT
Manufacturing
Education
Oil & Gas
Others
Top Industry Expertise
www.lakeb2b.com [email protected]
Our Global database and online capabilities enhance our Clients to penetrate global market
Customer/market research
Data
Processing
Data analytics
Digital marketing
Delivery channels
Database management
Segmentation Customer-intelligence
B2B DataB2C DataDemographicsCell Phone dataOrg chart
Merge purgeData appendingNCOADo Not mail
EmailPhoneMobileMailWeb
CRM databaseMarketing databaseLoyalty program
Customer profitability & purchase propensity scoreLoyalty scoreSatisfaction analysis
SEOPPC & banner addsSMODigital PR
Lake B2B Capabilities
www.lakeb2b.com [email protected]
Custom Built List
Not everybody has the same wish, then how can we deliver the same list to every customer. This is the reason why Lake B2B Data came up with Custom Wish Lists as part of our lead generation services. Through this list, you can
• Conduct a marketing campaign for a specific audience• Identify audiences and get personal and professional data on them• Reach decision makers and consumers from across US• Use a multichannel approach to campaigning so as to improve market reach and
brand visibility• Get timely verified, updated and customized data at affordable rates for improved
ROI• Accelerate business profits and revenue through targeted data-driven campaigns
www.lakeb2b.com [email protected]
Technology List
Building Customized Technology Marketing Lists
Tell us your target criteria like geography, industry vertical, job profile, and company employee size or revenue and we will deliver a database of ready prospects along with complete contact details to you.
Number of technologies
12,000Number of countries
115Number of companies
300,000
www.lakeb2b.com [email protected]
Technology List- Appending
If you have a technology database with missing fields, send it to us to append missing fields for precision marketing
Complete contact details appending
Job title appending
Industry details appending
ECOA/NCOA solution
Business details appendingAlternate/ key contact appending
List hygiene and maintenance
Specialized Services- Events
B2B events are a great opportunity to meet customers, prospects and widen the scope of your business reach.
Our event marketing services adopt result-driven strategies, to help you enhance audience engagement and translate your event into an experience through our event list
Here’s how our list help you:
o To analyze and identify the target marketo To create and send customized invitationso To build a website targeting the evento To run ad campaigns for registrationso To Craft social media plans for various social media networkso To engage with people in all social media networks relevant to your industryo To track the interests of attendees and their activities during the evento To acquire prospects for your company at the event
www.lakeb2b.com [email protected]
Events List
CONTENTEMAIL TACTICS EVENT LEAD GEN TACTICS
DB Emails
Nurturing
Follow up
eBook
Cheatsheet
Datasheet
Blog Post
Webinar
Sponsorship
In-Person Event
Social
PPC Campaign
Paid Email Campaign
Direct Mail
Tele - CallingPRThe
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Our Event Marketing Tactics
www.lakeb2b.com [email protected]
List of Campaign(X number of leads)
Webinar Sign-Ups(X%)
Campaign result(X% clicks)
Includes emails and calls (X%)
Appointment(X%)
Good Leads(X%)
Opportunities(X%)
Won(X%)
Campaign Launch Date:Goals:List Size:
Roughly X% Register from X NumberWebinar Dates:“
Email to event Audience
Follow up for appointments
X% confirmed for appointment
X% Fit the Right Profile
Of those that attend the event, X% become opportunities
Win X% - Deal
Event Measurement Metrics
www.lakeb2b.com [email protected]
Other Data Service Offerings
Our databases provide accurate and relevant contacts, and granular information to enable scoring, ranking, segmenting, and targeting.
Enterprise DQ Strategy & Implementation using
Trillium, DataFlux
Building Adaptors to
enterprise apps
Pointed DQ Solutions for enterprise apps
Data Quality Service Offerings
Plug n Play Adaptors for Siebel, SALESFORCE, SAP,
Informatica, Oracle, Microsoft ,
SalesForce.com, Contact Eves etc.
Solutions which Address:
Completeness - What data is missing or unusable?
Conformity - What data is stored in a non-standard format?
Consistency - What data values give conflicting information?
Accuracy - What data is incorrect or out of date?
Duplication - What data records are duplicated?
Integrity - What data is missing important relationships?
www.lakeb2b.com [email protected]
Email Validation Email opt-out campaigns Newsletters with new offers Tele-verification Data compilation List Append List verification List cleansing
Data management
Data Management
Research
Quality assuranc
e
Informed consent
DesignCoding
Data entry
Analysis
www.lakeb2b.com [email protected]
Snap Shot of Data Sample
www.lakeb2b.com [email protected]
Other Data Related Services
Data- Driven Marketing Services
1. Event Marketing Services2. Email Marketing Services3. Market Research4. Search Engine Optimization5. Content Marketing6. Web Development
Database Marketing Services
1. Email Verification and Validation2. 360 Degree Profiling3. Contact Finder4. Campaigner5. Database Licensing Solutions6. Appending Services7. Data Management
Databases / Lists
1. Master B2B Database Files2. Multichannel Prospect Lists3. Pre-packages Lists4. Speciality Data Lists5. Custom Wish Lists6. Healthcare Master Database7. Technology Master Database
What You GainWe offer you a wide array of Database Marketing Services which drives you with actionable
information enabling 360-degree business growth that results in:
Lead Generation Lead Conversion Repeat Business
www.lakeb2b.com [email protected]
Our Lead Generation Approach
Highly targeted and personalized messages designed to suit your need, making it more economical and easier than doing it yourself.
Captivate the recipients and convince them why they should prefer you over your competition.
With our professionals experienced in your particular industry, regulate your plan & strategy midstream as and when necessary to increase results.
The easiest to start generating leads immediately. SEM leads have one of the best conversions compared to other channels.
SEO is a long term strategy that will help you to reduce cost per lead and with a bigger brand image when done right. SMO helps build credibility to your brand while increasing the lead pipeline.
EMAIL, TELECALLING, DIRECT MAIL
PAID ADS – PPC,DISPLAY ADS,
SOCIAL ADS
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WEBINARS, PODCASTS
SEO & SMO
Telemarketing
Paid Campaigns
SEO & SMO
Direct Mailing
www.lakeb2b.com [email protected]
How Do We Help In Converting More Leads
• Content based on your sales process• Content for Lead Gen, Convert or Nurture• Writing style for a global audience
• Pages that convert• LPO based on visitor behaviour
• Improves visitor to Lead conversion• Very targeted ads to website visitors or people
who have consumed your content from other channels such as Social or Document sharing portals
• Key object to improve Lead to Deal conversion• Help Reduce Sales Cycle
CONTENT MARKETING
LANDINGPAGE OPT
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Re-MARKETING
LEAD NURTURING
Content Marketing
Remarketing
Lead Nurturing
Landing Page Opt
www.lakeb2b.com [email protected]
How Do We Help In Increasing Repeat Business
• Content to educate about new services that you’ve launched
• Content about new product launches• Content that keeps the customer engaged
with your brand
• Surveys to understand customer satisfaction level
• To track customer behaviour that will help us identify new business opportunities within their business
• Helps to discover new business opportunities• Helps increase revenue per customer• Helps improve existing relationship which
makes it harder for a business divorce
• Strategize campaigns that can improve repeat business
• Campaigns to get more referrals
CONTENT MARKETING
MARKETINGAUTOMATION
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ACCOUNT BASED MARKETING
CAMPAIGNS
Content Marketing
Account Based Marketing
Campaigns
Marketing Automation
1 Byram Brook Place, Armonk, NY 10504
Contact Details
www.lakeb2b.com
(800-710-5516