Download - Landing pages & webforms webinar 1
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Capturing Leads with Landing Pages and Webforms
How to construct a landing page and integrate your CRM
Chat with us through the question pane on GoTo Webinar
We will be starting at 19:30hrs
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Landing Page Webinar Series
Creating landing pages& using webforms
Promoting your landing pages &Measuring the Results
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Intouch Supporthttp://support.intouchcrm.co.uk/
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Matthew Ruddle
Customer Services Director
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Steve Plotkin
Marketing Manager
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https://www.facebook.com/intouchcrm
https://twitter.com/intouchcrm
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Agenda
• What is a landing page and why use them
• Customer buying cycle• 8 Steps to simple web forms• Landing page best practice• Webinar tasks
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What is a landing page and why use them
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Call to Action
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Landing Page
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Thankyou Page
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Call to Action Landing Page Thank you Page
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Adding CTA’s to Blog Posts
Call to Action
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Landing Pages are a Business Asset
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Customer Lifecycle
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3%
Lifecycle Stage
7% 30% 30% 30% buying now
Validation Phase
Educational Phase Awareness Phase definitely arenot interested
Yet most businesses
market to the 3% buying
now and don’t have
systems to keep engaged
with the rest.
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“We have a problem”
Awareness PhaseRealising problem or needMindset: Searching for problem• Use words that describe the problem• Don’t yet understand solutions • Looking to be educated
• Banners• Blogs• PR• Directory Listings
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Educational PhaseBeginning to understand possible solutionsMindset: Perform Research• Learn about how to solve a problem• Understand what options are available • Actively seeking information
• eBooks• Blogs• What to do Guides• White Papers
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Validation PhasePrioritising what’s important in a solutionMindset: Establish Buying Criteria• Establish the ‘must haves’• Understand options • Thorough investigation
• How to guides• Checklists• Webinars• FAQ’s & SAQ’s
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Evaluation PhaseMatching vendors to buying criteriaMindset: Review and trust• Compare vendors• Looking for trials or demos• Seeking consultation
• Product guides• Testimonials• Product Brochure• Free trials
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Target the right Buyer Persona
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Creating Landing Pages and Webforms
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Build Better Relationships
Understand the journey to becoming your customer
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Call to Action
Landing Page
Webform
Thank you Page
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Toolkit1. Valuable Free Resource2. Website Content Management System3. Integrated CRM / Autoresponder System
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Go ask your web master
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Header
Minimal Nav
Keyword Title
Privacy Notice
Clear text telling
reader what to expect from the
download
Image of resource
Web Form
Clear Instructions
Opt-in
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8 Steps to Simple Webforms
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Step 1 & 2 Basic Set-up
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Step 3 - 5 Completion Actions
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Step 6 - 8 Organise & Follow-up
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Here’s your form
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Landing Page Best Practice
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Write clear copy and explain the benefits to the reader
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Include company contact information
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Ask for the right information
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Include a link to your Privacy Policy
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Add Customer testimonials
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Add third party seals of approval
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Chcek your speling
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Next time
Promoting your landing pages &Measuring the Results
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Webinar Tasks
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Webinar Tasks
1. Analyise your buying process
2. Review or create your personas for
language tips
3. Create or modify your landing pages
4. Create or modify your forms
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Intouch Supporthttp://support.intouchcrm.co.uk/
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