Download - Last presentation
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Story is about to end …..
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Marketing
Curtains off
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Presentation – is icing on the cake
So its better we nail it at once
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4 rules you must follow
1. Don’t start here 2. Write and prepare
3. Visualize 4.
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It’s the speaker who need to deliver a good presentation
And if you fail audience is to be like this ?????
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USE COLOR PALLETTE
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USE IMAGES
Images Are Easy To Remember
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CONFIDENCE
THE ART OF STORY TELLING
GOOD PRESENTATIONS INCLUDE STORIES
EASIEST WAY TO TELL COMPLICATED THINGs
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Module 2
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How do we define and classify SERVICES ?
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SERVICES
• Services is any ACT or PERFORMANCE
• Do not result in ownership of anything
• Of more or less intangible nature that normally , but not necessarily
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New service realities Shifting customer relationship
• Customer empowerment
• Customer co- production
• Satisfying employees as well as customers
The marketing excellence • Internal marketing • External marketing • Interactive marketing
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Service Quality
“A comparison of expectations with performance”
How to improve service quality
Listening Reliability Basic service Recovery Fair play Team work
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Designing and marketing integrated Marketing channels
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Marketing concepts
1.Marketing channel system
2.Pull strategy
3.Push strategy
4.Consumer Marketing
5.E- commerce and M- commerce
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Marketing channel system
Particular set of self dependent organization involved in the process of marketing a product or service
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Pull Strategy and Push Strategy
• Adverstiment promotion, other forms of communication to convince customers to demand for the product
• Manufacturer does the force sales and makes a pressure on consumers to buy the particular product.
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E-Commerce and M-Commerce
• E-commerce, short for electronic commerce, is trading in products or services using computer networks, such as the Internet.
• Mobile Commerce means "a retail outlet in your customer’s pocket."
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Module 3
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Branding Yoga
Is branding yoga appropriate or not ????
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Should Yoga be branded or not ?
For • Many of us
think that it is creating a value in one’s life and could be for everyone at large, so by branding it can be reached everywhere
Against • Some treat it as
religion so they don’t want yoga to be commercialized.
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Evaluation
By branding yoga,accessibility of yoga to the masses really easy.
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Results
Opportunities can created by branding it , while at the same respecting one’s who support it as authentic values.
Like this it can act as two way , one as culture and one as movement within the industry.
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Module 4
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Make the most of a Polarizing Brand
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To survive in such environment , new techniques have to be
implemented calledBRAND POLARIZATION
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Degree of polarization depends upon the lovers and haters of
the brand
Higher the lovers and haters
higher the POLARIZATION
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Capitalizing on Polarization
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Placate the haters
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Solution is to change the hater’s conception
Managers who succeeded in doing this attracts
crowd of customers
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Poke the Haters
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Some companies intentionally offend their Brand Detractors
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This create an awareness around loyal consumers and they get try to defend their favorite products
and turning detractors into supporters
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Launch a provocative ad.
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Backed up by social media, pocket of haters …can quickly arise…
Company need to act to smart and use it as an opportunity.
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Created by : Anant Shankar Tripathi
SCAC, Pune
during an internship by
Prof. Sameer Mathur
IIM , Luchknow
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Thanks !