Arthur Fletcher

Technology Free Zone!

A Completely New Qualitative

Experience

Focus Groups for the 21st Century

We all play games

‘In the next 60 seconds I

want you to list as many

things as you can that

frustrate you when

shopping online. The team

with the highest number

wins the round.’

‘Earlier you mentioned that poor website navigation was a frustration when shopping online. Your task is to design a new website which has much easier navigation, you have 2 minutes. The team with the best design wins.’

2 X Content

+++ Ideas Generation

The Superpromoter

EnthusiasticSharing

Influential

Influencers

Influenced

Gameplay + Enthusiasts=

Engagement + Insight

changes the game and the people who play it!

OriginalityPresentation

PotentialScalability

Implementation

Original✔Presentation?

Immense✔Completely✔

Anyone can do it!

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