Launching an enterprise

Supermarket ◦ franchise bases

Carrefour Spar Albert Hein

Concept

Albert Heijn◦ Dutch supermarket chain◦ Founded in 1887 in Oostzaan◦ Headquarters in Zaandam◦ only 1 store in Belgium at this moment

(Brasschaat)◦ Not just another shop in town --> something

special

concept

Selection procedure◦ The right diplomas◦ Financial situation

Rules◦ Sell products of the franchiser◦ Find a good location◦ Follow the house rules of the franchiser◦ Guarantee quality

Franchise conditions

Public is already confident with the name of the shop

The franchiser give tips and training to the franchise

Franchise advantages

Parkwijk Turnhout

Location

Free parking place Easy acces

Location

Primary goods Real brand / supermarket brand Possibility to by some good Dutch products Good price policy Internet service online shop

Products/service

Citizens ◦ Turnhout (approximately 40000 citizens)

Parkwijk Zevendonk Schorvoort

Surrounding villages

Target audience

Starting with 4 employees ◦ Cost of employees

1350 euro net salary for a full timer ( 40 hours )

Number of employees

Starting budget 400.000 euros◦ Looking for shareholders 200.000 euros

Selling 49 %

◦ ROI 5% for the first yearROI 7 % for the second yearROI 9 % for the third year

Money