Download - Lava Con2010 - Introduction to Social Media
Introduction to Social Media
By: Jolynn Atkins
Manager, Consulting Solutions
Agenda
What is Social Media
What is Social Networking
Overview of Linkedin, Facebook, & Twitter
What it all looks like
Buzz words
Creating a profile
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What is Social Media?
Definition:
Social media uses web-based technologies to
transform and broadcast media monologues into
social media dialogues. – Wikipedia
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What is Social Networking?
Definition #1:
An online service, platform, or site that focuses
on building and reflecting of social networks or
social relations among people, e.g., who share
interests and/or activities. - Wikipedia
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What is Social Networking?
Definition #2:
A social network service essentially consists of a
representation of each user (often a profile),
his/her social links, and a variety of additional
services. - Wikipedia
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– Overview
Launched May 2003
Mainly used for professional networking
As of Aug 2010 >75 million registered users
Find jobs, people & business opportunities
recommended by someone in one's contact
network
Connections
Recommendations
Groups
Subscription option
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– Overview
Launched Feb 2004
Created for social use
As of July 2010 - 500 million users
Friends & fans
Photo albums
Likes and interests
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– Overview
Launched July 2006
Microblogging (140 characters or less)
What’s happening? (right now)
On the go – mobile device
Mix of business promotion & personality
190 million monthly visitors
About 65 million tweets posted daily
Followers
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What it all looks like
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Insert snap shot of Linkedin profile
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What it all looks like
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Insert snap shot of Facebook profile
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What it all looks like
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Insert snap shot of Twitter profile
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Buzz Words
Hashtag
#
Tweet
Retweet
RT
LION Like
Mention
@
DM
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Summary
What is Social Media
What is Social Networking
Overview of Linkedin, Facebook, & Twitter
What it all looks like
Buzz words
Creating a profile
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Creating a profile
Summary: Hands on workshop with Q&A
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Let’s Connect!
http://www.linkedin.com/in/jolynnatkins
http://www.facebook.com/jolynn.atkins
http://twitter.com/JolynnAtkins
(@JolynnAtkins)
Thank you for attending & for your
participation!
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