Download - Layout Conventions
Local Newspaper Layout Conventions
Masthead
Date of publication, web address, price
Advert banner
Ear AdvertisementCut out
Main story image
Headline, Jump line
Advert banner
Byline, contact details
Headline
Strapline
Opening paragraph to story
Jump line
Small image
Plug advertisement
Layout of The Bath Chronicle
Layout to draw ideas from
Layout of Bristol Post
Masthead
Date of publication, price
Advertisement
Local sports team scoresJump line
Strapline
Main imageHeadline
Advert banner
Ear of newspaper advertisements
Social media links
Layout to draw ideas from
Layout of The North Somerset Times
Masthead
Date of publication, price, web address
Jump lineHeadline
Headline
Text body in columns
Advert x3
Headline
Main image
Advert banner
Ear
Layout to draw ideas from
From my layout research I have concluded the following:
• Mastheads are conventionally the largest pieces of text on the front cover and appear mostly in the top left hand corner.
• The date of publication, social media links, web addresses and the price of the newspaper, are conventionally found below or next to (very close by) the masthead.
• There is usually an advertisement in the ear of the newspaper, conventionally on the right hand side.
• Front covers conventionally feature at least one advert banner as well as multiple other advertisements.
• Advertisements are conventionally in bright, bold and colourful fonts so as to attract the reader.
• Headlines of the stories featured are usually found in line with the picture attached.
• Most stories with headlines/images, can be seen to fit into boxes and do not overlap each other – in order for the audience to avoid getting mixed up.