Download - Lays vs Kurkure vs Balaji
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VS
Market Research
VS
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QUANTITATIVE RESEARCH
Why did we choose Quantitative over Qualitative?
: Wider sample size, more confidence in our
ability to make a questionnaire as opposed to
moderating a discussion.
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NUMBER OF RESPONDENTS
Our number of respondents who filled out the
form was 30.
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HOW DID WE RECORD RESEARCH?
We used a questionnaire that included open-
ended as well as closed-ended questions to
understand our respondents mindset.
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HYPOTHESIS
Balaji is preferred more than Lays or Kurkure for
it’s quantity and consistent Indian Masala Taste.
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MAJOR FINDINGS
55% of consumers prefer Lays over Kurkure and Balaji
33% prefer Kurkure
Balaji is an option
These snacks are not healthy if consumed regularly
Want the of Lays to be improved more
Improve the quantity of Lays
Introduce western flavours in Kurkure
Improve packaging and flavours of Balaji
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INSIGHT
Consumers will buy into packaging and
perception despite a lack of quantity.
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RECOMMENDATION
Balaji needs to advertise more and play to it’s
strengths of Quantity. It needs to develop the
demand through ‘value for money’ that their
product satisfies.
It also needs to repackage it’s product.
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THANK YOU!!