Download - Lead conversion webinar january 2013
![Page 1: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/1.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Traffic Jam!Why Most Remodelers Don’t Get Leads
Through Their Websites
Chris AmberInbound Marketing Specialist, TMR Direct@chrisamber
Spencer PowellInbound Marketing Director, TMR Direct@spowell24
Enter questions/comments in the chat panel
![Page 2: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/2.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Agenda
1. Debunk Myths
2. How Marketing Has Changed
3. Conversion Rates (What to Expect)
4. Why You’re Not Getting Leads
5. How to Fix the Leads Problem
6. Special Offer for Attending
![Page 3: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/3.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
TMR Direct: Who?!
![Page 4: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/4.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Debunking the MythsWebsites, SEO and Lead Generation … there is a methodology
that actually works!
![Page 5: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/5.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Marketing is Changing has changed
![Page 6: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/6.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Traditional Marketing = Outbound
![Page 7: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/7.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Outbound Marketing Is Broken
![Page 8: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/8.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
So … what’s INBOUND marketing?
![Page 9: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/9.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Inbound Gives Leverage
![Page 10: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/10.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Inbound Is Cheaper
![Page 11: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/11.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
What Should You Expect From Your Website?
![Page 12: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/12.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
What Should You Expect From Your Website?
1. Traffic
![Page 13: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/13.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
What Should You Expect From Your Website?
2. The Website Should Work As a Sales Tool
![Page 14: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/14.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
What Should You Expect From Your Website?
3. Conversion
![Page 15: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/15.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Speaking of Conversion…Who likes “Free”?!?!
Anyone attending this webinar who signs up for a free inbound marketing analysis will also receive a free custom call-to-action button!
![Page 16: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/16.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Why Most Builder/Remodeler Websites Don’t Convert Leads
Reason #1:Website looks old
• Looks outdated
• Is not mobile friendly
• Does not have an “open” feel
• Not easy to navigate
![Page 17: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/17.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Why Most Builder/Remodeler Websites Don’t Convert Leads
Reason #2: Not enough website traffic
![Page 18: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/18.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Why Most Builder/Remodeler Websites Don’t Convert Leads
Reason #3:No Conversion Opportunities
• No phone number
• No “Contact Us” page
• No CTAs
![Page 19: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/19.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
How To Fix the Leads Problem
Solution:
• Update Your Design
• Get More Traffic
• Add Conversion Opportunities
Problem:
• Website looks old
• Not Enough Traffic
• No Conversion Opportunities
![Page 20: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/20.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
How To Fix the Leads Problem
Update Your Design
![Page 21: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/21.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
How To Fix the Leads ProblemGet More Traffic
Create Remarkable Content
Blogging + Social Media + Search Engine Optimization (SEO) = Traffic
![Page 22: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/22.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Blogs and Blogging: What’s a Blog?
![Page 23: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/23.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
What’s a Blogging Strategy?
Three Components
1. Developing Your Marketing Persona
2. Blog Purpose:a. Addressing the needs/wants/desires of your
personab. Trusted advisorc. Setting expectations
3. Optimizing your articles for search engines
![Page 24: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/24.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Optimizing your articles for search engines
![Page 25: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/25.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Search Engine OptimizationPage Title
URLH1 Tag
![Page 26: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/26.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Social Media
Website
![Page 27: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/27.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Social Media
![Page 28: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/28.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
719.636.1303 | www.TMRdirect.com
The Result
![Page 29: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/29.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Conversion Create Compelling Offers
![Page 30: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/30.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Conversion Create Compelling Offers
![Page 31: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/31.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Conversion Convert with Landing Pages
![Page 32: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/32.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Summary
•Update You Design
•Get More Traffic
•Convert More Leads
Inbound Marketing is a process of constant improvement.
![Page 33: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/33.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Return on Investment (ROI)
Analytics
Increasing Organic Traffic Over Time
![Page 34: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/34.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Return on Investment (ROI)
Analytics
![Page 35: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/35.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Free Website Analysis
Open Chat Panel and Click the Link
![Page 36: Lead conversion webinar january 2013](https://reader035.vdocument.in/reader035/viewer/2022062821/588995511a28ab330e8b6121/html5/thumbnails/36.jpg)
D e l i v e r i n g M e a s u r a b l e R e s u l t s
Marketing Techniques To Increase Response & Revenue 719.636.1303 | www.TMRdirect.com
Questions?