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LeaderLensThe Participation EconomyDecember 15, 2010
Twitter hashtag #LeaderLens
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2© Interaction Associates Inc 12/15/2010 The Participation Economy
Ashley WelchDirector, Leadership & SustainabilityInteraction Associates
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3© Interaction Associates Inc. 12/15/2010 The Participation Economy
Logisitics
Send your
questions
“fit in viewer”
QuestionsQuestions
Twitter hashtag #LeaderLens
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4© Interaction Associates Inc 12/15/2010 The Participation Economy
Christine ArenaCEO, sparkUpAuthor, High Purpose Companywww.christinearena.com
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5© Interaction Associates Inc. 12/15/2010 The Participation Economy
Today’s Conversation
What does the “Participation Economy” mean and why do you consider this a meta-trend?
What does a strategy for the “Participation Economy” look like?
What tools can leaders and organizations use to better engage stakeholders and innovate?
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What does the “Participation Economy” mean and why do you consider this a meta-trend?
1
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7© Interaction Associates Inc. 12/15/2010 The Participation Economy
The Attention Economy
The Attraction Economy
The Participation Economy
1950 - 1989 1990 - 2005 2006 - Today
The Participation Economy represents a shift in
power, and unprecedented opportunity.
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8© Interaction Associates Inc 12/15/2010 The Participation Economy
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9© Interaction Associates Inc. 12/15/2010 The Participation Economy
“
”
The participation economy is more about sharing ideas than making purchases. When we participate, we join a larger community around an idea. That social dynamic is fluid and natural and it’s a hotbed of innovation. More and more, we will see that the best ideas, products and services create an opportunity for participation.
– Kevin Roberts, CEO of Saatchi & Saatchi Worldwide
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10© Interaction Associates Inc 12/15/2010 The Participation Economy
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11© Interaction Associates Inc. 12/15/2010 The Participation Economy
“
”
This is a world of technology-enabled transparency, openness and two-way dialog with stakeholders. If you’re not willing to engage, if you can’t tolerate a world where you’re sharing information and getting inputs from lots of different people, then you’d better find a new profession.
– Jeffrey Immelt, CEO of GE
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12© Interaction Associates Inc 12/15/2010 The Participation Economy
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What does a strategy for
the “Participation Economy”
look like?2
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14© Interaction Associates Inc 12/15/2010 The Participation Economy
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15© Interaction Associates Inc. 12/15/2010 The Participation Economy
Reactive
Proactive
Collaborative
Where Are
You Now?
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What tools can leaders and
organizations use to better
engage stakeholders and
innovate?
3
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17© Interaction Associates Inc. 12/15/2010 The Participation Economy
sparkUp
1.Start by listening and using feedback.
2.Engage people inside the organization.
3.Develop products with consumers, not for them.
4.Focus on creating a better experience.
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18© Interaction Associates Inc 12/15/2010 The Participation Economy
Questions
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19© Interaction Associates Inc 12/15/2010 The Participation Economy
Ashley WelchDirector, Leadership & Sustainability
Twitter hashtag #leaderlens
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20© Interaction Associates Inc 12/15/2010 The Participation Economy
WHAT
WHO Shannon HorstCEO, Savory Institute
Holistic Management
January 19, 2011WHEN
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Thank you!
Webinar on demand at:interactionassociates.com/ideas