Download - Leadership lesson - tribes & etribes
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CONSUMER TRIBES & ETRIBESPresented by: Darren Tam
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What is a consumer tribe?
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Examples
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Why do we need consumer tribes?
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What is an etribe?
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Development of etribes
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Examples
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How does this relate to the course?
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Questions for you!
• 1. With the rise of social media, do you see tribes communicating solely online? Is it only a supplement?
• 2. What tribes or etribes are you a part of?• 3. Seeing how tribes do not like being
marketed through market segmenting methods, how would you go about getting through to this group?