Download - LeadPro Marketing Automation Suite V3
LeadProLead Management
Email MarketingOnline Surveys
LeadPro Online Marketing Solution
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Contents Anagha Group – Solutions and Service Areas Lead Management - Business Benefits Lead Management - Overview Lead Management – Reports and Samples
Email Marketing - Process Overview Email Marketing - Business Benefits Email Marketing - Functional Overview and Applications Email Campaign Snapshot Domain Analysis (List / Campaign), Activities Tracking List Management, Sign-up Forms setup and customization Campaign Definition Address Filters for Target Marketing Email Design and Templates CAN-SPAM Compliance Increasing Delivery Rates Reports and Performance Analytics
Online Surveys – Business Benefits Online Surveys – Functional Overview Online Surveys – Reporting and Analytics
LeadPro Feature Highlights Contact Information
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Anagha Group Solutions and Service Areas
Lead Tracking,Distribution and
Management
Event Marketing,Registration,
Payment Processing,Management
Custom SoftwareTechnology ServicesOperations Support
Search EngineOptimization (SEO),Pay Per Click (PPC)
Marketing
Rebates,Co-op Claims,
Warranty ClaimsProcessing
Online SurveyManagement and Analysis
EmailMarketing
CUSTOMERS
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Lead Management - Business Benefits
Integrate Leads from multiple sources for efficient management Customize Lead Profile Properties based on product / service /
business requirements Automate Lead Capture processes Acquire more leads / prospects Distribute Leads to Inside sales, Field sales, Lead Buyers Follow-up Leads promptly Nurture Leads with Drip Emails, Convert to customers Integrate with Email Marketing for reminders and follow-up Accelerate Sales Cycle Increase Win / Close rates Cross-sell, Up-sell, Grow sales and profits Reduce paperwork and manual process errors Maximize MarComm ROI
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Lead Management – OverviewMultiple Lead Journals / Profiles – Custom Data Fields, Industry Templates
Lead Capture – Email Parsing, Manual Entry, Import from other Sources, API Interface to 3rd party / in-house systems
Lead Qualification
Lead Distribution – Business Area, Product / Service Line, Geography, Region, Sales Area, Dealer, Round Robin, PULL & Push Methods
Lead Follow-up – Email Reminders and Follow-up
Lead Conversion Tracking
Lead Analysis / Real Time Reporting
Lead Notifications / Alerts
Lead Fulfillment – Vendor interface
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Lead Management - Reporting
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Lead Management - Reports
Lead Status Report Lead Summary Report Pipeline Report Lead Analysis – By Source / Journal Lead Analysis – By Source Group Lead Analysis – By Sales Stage Lead Analysis – By Business Area Lead Analysis – By Product or Service Line Lead Analysis – By Franchisee / Dealer / Channel Partner Lead Analysis – By Region / Sales Area / Sales Person Lead Conversion Analysis Lead Follow-up Activity Report Lead Fulfillment Report Campaign Activities (Opens, Clicks, Forwards) Report Follow-up Email Opt-out Report
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Email Marketing - Business Benefits
Drive more traffic to your web sites Deliver Special Offers, Coupons, product information and Event
Invitations effectively at low cost Acquire more leads / prospects Integrate with Lead management, Nurture leads, Convert to
customers Educate and engage customers and prospects Retain existing customers, reduce churn Cross-sell, Up-sell, Grow sales and profits Integrate with Online Survey tool to get prospect / customer
feedback Survey Panel Management Survey Response Tracking Complement traditional marketing media Reach prospects with targeted e-messages Maximize MarComm ROI
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Email Marketing Process Overview
List, Opt-in /SubscriptionManagement
Delivery andResponseTracking
Campaign PerformanceMeasurement
Email Design, Personalization
CampaignDefinition,Targeting
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List Management Campaign Design Delivery Tracking Reporting & Metrics
Sign-up Forms CAPTCHA Security Subscription Opt-out List Definition Custom Data Fields List Import Image Library CAN-SPAM Rules AutoResponders
Properties Category Address Assignment Target Filters Email Templates Email Design Customization Personalization SPAM Avoidance
Testing Emails Email Scheduling Bounce Management Bounce Tracking Opt-out Processing Email Forwarding Google Analytics Drip Emails
List Reports Subscriptions Domain Analysis Activities Bounces Opens Clicks and URLs Opt-outs Forwards
Email Marketing - Functional Overview and Applications
Email News Letters, eMagazines
eCoupons, Special / Promo offers
Product Launches, Updates
Lead Generation and Follow-up
Reminders, Surveys
Event, Survey Invitations
Thank You, Webinar Notices
Fund Raising Requests
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Email Campaign Snapshot
Campaign Overview:
Campaign PropertiesEmail ContentsDelivery StatisticsBounce RateResponse RatesResponse TrendURLs VisitedClick Rates
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Email Campaign Analysis
Campaign Analytics in Real Time: Emails Opened, Bounced, Clicked, Forwarded and Opted-out, Visited URLs, Activity Trend, Campaign Status
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Email Domain Analysis
Analysis of Email Addresses (Contacts / Subscribers) by Domain Name.
Helps plan Campaign and Email design based on the Audience make-up.
Top domains, bottom domains – By emails sent, clicks, bounces, opens
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Email Campaign Activities
Responses / Activities Tracked in the order of occurrence include: • Opens• Clicks• Opt-outs• Forwards
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Email List Management
List Properties Definition: Title, Categories, Source, Owner, Business Area, Custom Data Fields (Demographics)
Email IDs / Contacts: Sign-up Forms Definition, Import from CSV, XLS, and XML, Opt-out Management
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Sign-up Forms Customization
Signup methods supported: Opt-in, Double Opt-in. Fully Customizable Forms and Email notifications.
CAPTCHA Security to avoid web-bot (automated) entries.
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Email Campaign Definition
• Campaign Properties
• Adding Addresses / Email Contacts from one or more Subscription Lists.
• Applying Filters (to reach targeted audience)
• CAN-SPAM compliance checks
• Testing Emails
• Scheduling Broadcast
• AutoResponders and Drip Emails
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Email Address Filters (Targeted Email Marketing)
• Flexible filter features (can be applied for all data fields – Numeric, Text, Date and List of Values).
• Emails can also be manually selected from the filtered results.
Adding Emails to Campaigns: Multiple Filters can be applied while adding emails from Subscription Lists.
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Email Content Creation
• Selecting Content Type (HTML / Text)
• Choosing Template(s)
• Customizing / creating Email contents using a WYSIWYG editor
• Adding URL links
• Adding Images
• Email Personalization
Email Content Sources: LeadPro System Templates, Custom Templates (user generated), Earlier Campaigns and Campaign Specific Custom Content.
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Email Design and HTML Templates
HTML templates and custom contents can be created using WYSIWYG editor (similar to Word) and personalized.
Images can be linked as URLs on any web sites or included from Image Library hosted in LeadPro server.
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CAN-SPAM Compliance Features
Sign-up Forms
Opt-in (Confirmed)Double Opt-in (Re-confirmed)CAPTCHA SecurityForms / Email Customization
Unsubscribe Options
Quick Opt-out link in EmailsInstant Opt-out via WebManual Opt-out ProcessGlobal Opt-out
Address in Email
Full physical address of the sender included in all emails.
Configurable From (Sender’s) Email Id and From Name in all emails.
Unsubscribe Link
All emails sent from LeadPro includes Unsubscribe Link. This link can not be turned off.
On-line Opt-outs (using this link) processed immediately.
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Increasing Email Delivery Rates
AudienceWho are the intended recipients?What are the sources of recipient addresses?Are the emails based on explicit permission?How old is the permission?
Email DeliveryWhat is the delivery day / time? Weekend? Monday Morning?Delivery management (whitelisting, domain analysis, etc.)?What is the Frequency and Relevance? Daily? Weekly? Event Triggered?
CAN-SPAM ComplianceSender’s Email Id and From Name clear in all emails?Full physical address of the sender included in all emails?How easy is it to Unsubscribe? How long it takes to opt-out?
Email ContentsWhat is the Subject line? Can it pass through spam filters?Are email contents free from prohibited words / phrases?Enough text content in the email? Or image heavy?
Who?
What?
When?
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Email Marketing Reports
List Reports• List Properties
• List Addresses
• Domain Analysis
• Opt-ins (Sign-ups)
• Opt-outs (Un-subscribes)
• Activity by Email Address
• Image Library List
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Email Marketing Reports
Campaign Reports• Campaign Activity Statement
• Campaign Snapshot
• Campaign Status
• Campaign Analysis• Emails Opened
• Emails Bounced
• Emails Clicked
• Emails Forwarded
• Emails Un-opened
• Who? When?
• Domain Analysis (By Emails, Bounces, Clicks, etc.)
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Online Surveys - Business Benefits
Listen to Prospects, Customers, Business Partners, Members and Employees using on-line Surveys
Find out New Product / Service requirements Address Surveys to specific market segments by
using Advanced Filtering Reduce Waste in product development and
marketing by knowing the customer needs Reduce Customer Churn Increase Customer Satisfaction Integrated with Email Marketing for Panel List
Management
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Survey Definition Panel Lists, Invitations by Email
Response Tracking Survey Analysis
Survey Templates Custom Surveys Custom Prompts Answer Formats Invitee List Greetings Page Thanks You Page Survey Closed Page
Panel Management Survey Invitations Target Filters Design Invite Email Personalization Deliver Invites
Email Tracking Invitation Results Opt-out Processing Response Tracking Real Time View
Response Analysis Cross Tab Report Bounces Opens Clicks and URLs Opt-outs Forwards
Online Surveys - Functional Overview and Applications
Customer Satisfaction Surveys
Product / Service Feature Surveys
Market Research Surveys
Employee, Business Partner Surveys
Pre-Event Surveys
Post-Event Surveys
Website Feedback Surveys
Non-profit Member Surveys
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Online Surveys - Reporting
Survey Snapshot Survey Response Summary View Individual Survey Responses Cross Tab Analysis, TURF Report Survey Response Data Download/Export Graphs / Charts for Interpretation Drill Down Features Panel Management Reports
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LeadPro Features Email Marketing, Lead Management and Online
Surveys – integrated in one application / database Easy to understand and use Fully web based, on demand, pay as-you-use model No need for software or hardware installation Import existing Permission Lists from other
application / database sources Email templates, Image Library hosting Easy-to-interpret reports and charts Export of List, Campaign, Survey data Industry Specific Solutions Full Service Consulting (optional)
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Editions and Pricing
Pricing starts at $50 a month for all-in-one package (stand alone mode); highly affordable; no risk
Versions to address various business needs:• Express Edition• Professional / Agency Edition• Enterprise Edition
Express
Professional
Enterprise
Lead Management , Email Marketing and Survey solution can be used by all businesses irrespective of size:
• Small Businesses / Not-for-Profit Organizations /Academic Institutions
• Professionals: Insurance, Mortgage, Real Estate, Financial Services, etc.
• Medium size Enterprises and Advertising / Marketing Agencies
• Large Corporate Organizations
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Additional Information
Website: www.LeadPro247.Com
Toll free: 1-877-9-LEADPRO
International: 1-248-327-4333
Corporate Website: www.AnaghaGroup.Com
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