Leaks, Mops, & Determination

The Ivey Connects Consulting Engagement at TAP

Sid Wilson

Project Structure

What is the current situation?Where does TAP want to go?What does TAP need to do?How can TAP get there?

What is TAP?

Engaged Citizens

Volunteers &

Board Members

Artists & Employe

es

The Current Situation

To educate the public in the arts by providing various artistic presentations to raise the public’s appreciation of the arts

To educate artists by the establishment, operation and maintenance of a centre which will provide facilities, equipment, and education for artists

To encourage development of artists and to act as a resource body to artists

Charitable Responsibility

Fit with London Arts Community

Forest City

GalleryTAP

Museum

London

Fit with London Theatre Community

Spriet Theatre

• Youth Actors• Young/Family

Audience

TAPPalace Theatre• Semi-

Professional • Older audience

TAP

Grand Theatre• Professional• High

Class/Upper Middle class, trending older audience

Studio RentalOr

Gallery Rental

Theatre Attendance

Theatre/Special Events

Rental

Free Admission to

Gallery

Art Classes

VirtuousCircle

Where TAP (& the community) want TAP to go

How to expand the circle?

Art Rental ProgramArtists’ Retail IncubatorEnhanced Art ProgramsFront of House StaffLarger outreach campaigns

What do these look like?

ARTS Project Alcove Mini-gallery for Art Rental

& Artists’ Retail at the front of the north gallery, modifying the current storage closet

Space monitored by a new front of house staff

Pieces in the selection can be viewed on the website

Lower South Gallery Separation

Outfitted with either a projector + Screen, or a moveable white board

Designed as a draw “through” the space, presenting either films or musical acts.

Run for a month at a time, not just a week

Enhanced Programs• Artist to Artist open

nights: more mingling• Lunch hour or early

evening buskers• Corporate Teambuilding• Teen/Young Adult Art

programming• “Open Art” sessions,

where supplies available, participation for a small fee.

$2,183 Upfront$10,052 Operating60-100 pieces rented/year

If not AR,Maybe Programming?

What TAP Needs

Low Risk, Moderate Reward

Current Activities are sustainable, but stagnant Unsure Art Rental, Art Retail will bring

sustainable revenues early enough Expenditure would eliminate important Emergency

Funds Whatever option is chosen, needs to

accomplish more than one goal at the same time

What TAP can do to get there

Sponsorship Package Designed to bring in funds AND potential new customers for proposed programs

Trial period exhibited low interest in Art Rental

Shifting focus to Creative Teambuilding

Studio RentalOr

Gallery Rental

Theatre Attendance

Theatre/Special Events

Rental

Free Admission to

Gallery

Art Classes

GROWINGVirtuous

CircleNew Members

Sponsors

Young

Artists

New Partners

Thanks!

London Life Ivey Connects TAP Board Robin Sandra Richard TAP Artists Community Stakeholders Corporate Partners