Download - Lean at ITP info session 2015
Information Session
November 15, 2014
Jen van der Meer | jd1159 at nyu dot edu
Josh Knowles | chasing at spaceship dot com
LEAN LAUNCHPAD AT NYU ITP
Rockets Sketches borrowed from Harry Allen Design
Jen van der Meer, Adjunct Professor at ITP since 2008 ITP courses + workshops: Bodies and Buildings, Products Tell Their Stories, ITP VC Pitchfest. Currently: Luminary Labs, Health Data Challenges, and also SVA Products of Design.
Josh Knowles, ITP ’0715+ years as an independent developer/consultant, working with numerous brands and start-up clients (currently under the aegis of Frescher-Southern, Ltd.)
ITP TEACHING TEAM
@CHASING
@JENVANDERMEER
Tom Igoe – ITP, Arduino
Julie Berkun Fajgenbaum, Stern, Yolko
Michael Levitz, R/GA
Sarah Krasley, Autodesk
Chris Milne, IDEO
Ajay Revels, Polite Machines**
John Bachir, Medstro**
2014 MENTORS
Michal Krasnodebski, Shutterstock.
Miguel Senquiz and Sam Valenti IV, Drip.fm
Peter Fusco, Lowenstein
Matt Harrigan, Grand Central Tech
Matt Jones, Google
Nihal Parthasarathi, CourseHorse
Phoebe Espiritu, TechStars
Phin Barnes, First Round Capital
Robert Fabricant, frog design
Summer Bedard, Betaworks
Tarikh Korula, Seen.co
Travis Hardman, Annotary
Thomas Gerhardt, Studio Neat
Vlad Vukicevic, RocketHub
2014 ADVISORS AND GUESTS
Andy Weissman, Union Square Ventures
Angad Singh, Lolly Wolly Doodle
Anthony Viviano, Lean UX Advocate
Ben Borodach, Hublished
Britta Riley, Windowfarms
Christin Roman, UX Designer
Corie Hardee, Little Borrowed Dress
Frank Rimalovski, NYU
Jennifer Hill, International Tech Venture Lawyer
Jess Eddy, UX Designer
John Bachir, Medstro
Josh Klein, IMAX
Leah Hunter, FastCo Lindsey Marshall, NYU
Agile development
Lean / lean startup
Customer development
Business model canvas
SHOW OF HANDS – DO YOU KNOW
LEAN LAUNCHPAD OUR APPROACH
LEAN LAUNCHPAD AT NYU ITP
We embrace a creative, iterative, and collaborative approach to making things -- but launching a product out into the world takes a somewhat different set of skills.
How do we make sure people want to use what they make?
How do we create a business plan to support the idea?
Is the idea strong enough to turn into a job -- or a career?
LEAN LAUNCHPAD AT NYU ITP
Experiential course in entrepreneurship
Based on the Steve Blank’s Lean Launchpad and the NYU Summer Launchpad Accelerator,
We are applying the curriculum developed at Stanford and Berkeley for the ITP culture and NYU community.
This course has been developed with support from the NYU Entrepreneurship Initiative, and aims to mix the best of the methods from the Lean Launchpad methodology with the best of ITP's culture and practice.
BEST OF BOTH
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THE ONLY TEXTBOOK WE READ:
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ALSO REQUIRED:
Safety class before you use the machines.
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15
. Students work in self-formed teams of 3-4 to develop their business model and product/service over the course of the semester.
The primary focus of the course is the work of customer development, speaking directly to potential customers to help define opportunities that the startup is designed to solve.
We will get you to MVP in a semester.
ITERATIVE SEARCH FOR A BUSINESS MODEL
WHAT CAME BEFORE IT: THE WATERFALL METHOD
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HOW STARTUPS GOT FUNDED
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BEFORE THIS HAPPENED
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THE SHIFT – FROM PUSH AND MARKET TO CUSTOMER DEVELOPMENT
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The Four Steps to the Customer Epiphany by Steve Blank
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CLASS TIMEFRAME 2015
1/26Business ModelsCustomer Development
2/2Value Proposition Research tools
2/9UX LabPaper PrototypesSacrificial Prototypes
2/16President’s Day
2/23Early UX WireframesValue Proposition Test
3/2User Profiles, User Scenarios
3/16Spring Break
3/23Product DevelopmentCustomer RelationshipsPlan user
3/30PartnersActivitiesCosts
4/6Product DevelopmentUser test
4/13ResourcesRevenue Landing Page TestMarketing Test
4/20Product MVP
4/27Lessons Learned
2/23Customer segments
SEARCHING HERE
ITERATIVE SEARCH FOR A BUSINESS MODEL
ITERATIVE SEARCH FOR A BUSINESS MODEL
SEARCHING HERE
ITERATIVE SEARCH FOR A BUSINESS MODEL
SEARCHING HERE
ITERATIVE SEARCH FOR A BUSINESS MODEL
SEARCHING HERE
TO GET OUT OF THE BUILDING
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WHAT CAME BEFORE STEVE AND ERIC
LEAN LAUNCHPAD: THE CLASS + HOW TO APPLY
Mondays, 6:00-8:55 PM
12 class meetings beginning 1/27
We will curate 5-6 project teams from those that apply
Teams are 3-4 students in size
Anyone from NYU can apply
Join us for Pitch time: email [email protected] to sign up for the application process
COURSE BASICS
Commitment to reach goal of 100 customer development interviews over the course of the semester.
Commitment to make something. The build = minimum viable product/service
WHAT IS DIFFERENT ABOUT LEAN LAUNCHPAD
Form into teams (3-4)
Agree on an initial subject area or a more detailed concept
Assure your team has the ability to make an MVP (developers, designers not just networkers)
Complete the 3 slides: Idea
Team composition
Business model canvas v 1.0
Optional links to sketch, rendering, video, prototype
HOW TO BE CONSIDERED
TEAM NAME HERE
Team Members Name 1 Name 2 Name 3 Name 4
Degree, Dept, Grad dateLinkedIn portfolio or websiteWhat excites you the most about this product idea?
Do you have a background with products like this?
What will be your role?
1. TEAM COMPOSITION
2. CONCEPT + BUSINESS MODEL CANVAS
Who are our key partners?
What key activities do our value propositions require?
What key resources do our value propositions require?
Which one of our customers problems are we helping to solve?
What needs are met?
What is the product/service?
How will we get keep and grow customers?
Through which channels do our customer segments wish to be reached?
For whom are we solving a problem / needs met
Who are the customers
Does the value proposition match the need
Single sided or multimarket?
CONCEPT HERE
What are the most important costs in our business model?
What is the revenue model? What are our pricing tactics? For what value are customers willing to pay?
2. CONCEPT + BUSINESS MODEL CANVAS
Jif co-marketing partnership
Manufacturing mind tethers.Marketing, growth hacking.
Mining for a special, proprietary material.
We provide a mindtethering technology that enables the sender to control the thoughts and actions of the host
Feeds mom’s need to control kid.
SEO, Mommy blogger seeding to acquire
DtoC website
Busy moms
Single sided market, DtoC
MINDTETHER
Cost of tethering cables Reserve for potential litigation
Charge Cost per Action – each time the target host completes a task sent by the sender, Mindtether collects $10
Develop a presentation to apply using this template here.
The presentation is available at:
http://leanlaunchpadnyu.wordpress.com/
And http://jenvandermeer.org
Save, and send to Jen van der Meer
jd1159 at nyu dot edu by 12/5
You’ll then be invited to a pitch day and you’ll hear before the end of enrollment/advisement.
HOW: