Starting Up Startup Content StrategyKelsye Nelson @kelsyeMisty Weaver @meaningmeasureLean Startup Seattle http://www.meetup.com/Lean-Startup-Seattle/

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Who we are Kelsye Nelson Co-founder of Writer.ly

Misty Weaver Content Strategist Lecturer, UW iSchool

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Who are you?

“Useful, usable content is a process, not a product. It needs people who are responsible for ongoing, editorial oversight. Set standards to inform changes and inspire growth.”

– From Content Strategy for the Web by Kristina Halvorson

Getting started with Content Strategy

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Content Strategy

Credible Clear Consistent

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Business goals Audience pains and passions Systems and Channels

Content Strategy is contextual

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Tactic: Content Marketing

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Social media is a great way to listen Audience pain and passions What channels they use What terms they use

Who are you creating for?

The Hummingbird Effect

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Process for listening Rhythm for writing System for keeping on schedule

Today’s Goals: Build a Practice

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Process

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Editorial Calendar

• Brainstorm• Create• Edit/

Optimize• Publish

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Templating

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Your Turn: Exercise What titles can you generate? How would you write a short summary (snippet)? What short headlines would you create for social

media channels? Are there topics, keywords or hashtags you’d

apply?

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Follow up - http://bit.ly/LeanCMLocal ResourcesContent Strategy Seattle Meetup - http://www.meetup.com/Content-Strategy-Seattle/Writer.ly - https://www.writer.ly/homeDistilled - http://www.distilled.net/blog/Portent - http://www.portent.com/blog/

Books and Marketing Blogs Content Strategy for the Web - http://contentstrategy.com/Content Marketing Institute - http://contentmarketinginstitute.com/HubSpot - http://blog.hubspot.com/

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