Mike KuniavskySolid State Startups
Hacker DojoJanuary 31, 2012
Lean hardware startupselements of a ubiquitous computing innovation ecosystem
Hardware startup challenges*
* Traditional
High initial investment
Atoms!
ATOMS!
Feast and famine
“Not capital efficient”
VS
“Not capital efficient”
Lean hardware startups
ubiquitous computing innovation ecosystem
Object Oriented Hardware
Low Volume Assembly and Manufacturing
Anchors in the Cloud
Social Design Collaboration Tools
The Arduino
Low Volume Sales Channels
Blank’s Customer discovery
Object oriented hardware
Object oriented hardware
Object oriented hardware
Object oriented hardware
OBJECT ORIENTED HARDWARE
LOW Volume MANUFACTURING and Assembly
LOW Volume MANUFACTURING and Assembly
LOW Volume MANUFACTURING and Assembly
LOW Volume MANUFACTURING and Assembly
LOW Volume MANUFACTURING and Assembly
LOW Volume MANUFACTURING and Assembly
LOW Volume MANUFACTURING and Assembly
Anchors in the cloud
Anchors in the cloud
Social design collaboration tools
Social design collaboration tools
The arduino
The Arduino
The arduino
The arduino
Low volume sales channels
Low volume sales channels
Low volume channels
Lean hardware startups
ubiquitous computing innovation ecosystem
Free (or cheap) and Open– The Arduino– Low Volume Manufacturing and Assembly
Agile– Object Oriented Hardware– Social Design Collaboration Tools– Anchors in the Cloud
Rapid customer feedback– Anchors in the Cloud– Low Volume Sales Channels, especially Kickstarter
CONCLUSION
Mike [email protected]
