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Lean UX
All assumptions based onMy humble experience
Verified by this book:
WHAT IS UX?
The ISO definition
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“a person's perceptions and responses that result from the use or anticipated use of a product, system or service (...) user experience includes all the users' emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use “From ISO 9241-210
The web definitionUser experience is not an absolute size.
The sum of the experiences the user have after interaction with the service over time.
But the user experience starts before the actual visit to the site.
It continues after the user has left the site.
And affects largely into the user comes back!6"The Elements of User Experience” by Jesse J. Garrett
What affect good user experience
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User Needs
Company Resources Business Goals
WHAT MAKES IT LEAN?
UX processes is always lean
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Do something
Test it somewhere
Act on the result
UX processes is always lean
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Build
Measure
Learn
We act like water
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We act like water
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A typical work plan
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ID
GD
FE
BE
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Build
Measure
Learn
The big leap of faith
Implement
Test
Review
UX
Development
How to do it LeanStart with Design thinking - and spread it all around the organization
Add Agile software development
Mix it up with Lean Startup methodology
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Design thinking
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“innovation powered by...direct observation of what people want and need in their lives and what they like or dislike about the way particular products are made, packaged, marketed, sold, and sup- ported...[It’s] a discipline that uses the designer’s sensibility and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” Tim Brown, CEO and president of IDEO
Agile principles for UXIndividuals and interactions over processes and tools.
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan!17
Principles from Lean StartupRemove waste from the UX process so we only create the design artifacts the project actually needs
Harmonize the system and bring non-designers into the process so we get transparent cross-functional collaboration
Remove the need for a hero designer by iterating through experimentation
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The result is a set of principlesResponding to change over following a plan
Small, Dedicated, Colocated
Progress = outcomes, not output
Problem-Focused teams
Removing Waste
Small Batch Size
Learning over growth
Permission to Fail!19
Continuous Discovery
GOOB: the new User-Centricity
Shared Understanding
Anti-Pattern: Rockstars, gurus, and ninjas
Externalizing Your Work
Making over Analysis
Getting out of the Deliverables Business
Another result
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ID
GD
FE
BE
HOW IT IS DONE
A drawing of a process
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Declare assumptions
Create an MVP
Run an experiment
Feedback and research
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Declare assumptions
Create an MVP
Run an experiment
Feedback and research
Declare assumptionsFind a common understanding
Run a group exercise
Use problem statements and focus on outcomes
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[Our service/product] was designed to achieve [these goals]. We have observed that the product/service isn’t meeting [these goals], which is causing [this adverse effect] to our business. How might we improve [service/product] so that our customers are more successful based on [these measurable criteria]?
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Effect map - strategy in 1-2-3
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Why are we going to do this?
Who creates the desired effects?
What do the target group want/value?
How should the future product be shaped?
Aim
Target Group 1
Target Group 2
Target Group 3
Usage Goal 1 Usage Goal 2
Action 1 Action 2
Action 7Action 3
Action 5 Action 4
Action .. Action ..
Measurement Item 1
Measurement Item 2
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Declare assumptions
Create an MVP
Run an experiment
Feedback and research
Collaborative designWorkshops for designing elements
All team members must attend
Everyone should sketch
Preferably on paper, but do what suits you best
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Menus
Content
Call to action
Flow
Optimization
Build a styleguide
Who do what?ID sketches on mobile and partially on desktop
GD design desktop and create the style guide
FE makes it responsive
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Who do what?
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Mobile Tablet Desktop
Interaction Design X x x
Graphic Design x XFront-end X X X
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Declare assumptions
Create an MVP
Run an experiment
Feedback and research
Always demo the MVPFeedback from team members
Support from stakeholders
Real knowledge from customers
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Declare assumptions
Create an MVP
Run an experiment
Feedback and research
Observe and reportIt has to be done together
Lead by the researcher
Knowledge for everyone!
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Declare assumptions
Create an MVP
Run an experiment
Feedback and research
The overall workflow I
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Sprint 1Ux
Development
Sprint 2 Sprint 3 Sprint 4 Sprint X
Sprint 1 Sprint 2 Sprint 3 Sprint 4 Sprint X Sprint ..
The overall workflow II
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WHY IT WON’T WORK
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The big picture
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Slide fra Gmail
Highest Paid Person's Opinion
The anticipation for perfection
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