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LOW PRICES, HIGH CUSTOMERS
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THE PROBLEM
MOST BARS ARE UNABLE TO PULL CROWDS ON WEEKDAYS
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WE TOOK 3 THINGS PEOPLE LOVE. APPS, ALCOHOL & THE STOCK MARKET. BLENDED IT IN A COCKTAIL SHAKER
THE RECIPE
+ +
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THE SOLUTION
IMAGINE A BAR WHERE ALCOHOL PRICES INCREASE AND DECREASE BASED ON CUSTOMER DEMAND
TV Screens displaying alcohol prices
Customer Ordering AppiOS & Android
LED Tickers Like StockMarket
Android App for Staff
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RESULTS – CROWDED WEEKDAYS
Source: True User Reviews from Zomato
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RESULTS – FANATIC LOYALTY
Source: True User Reviews from Zomato
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SET PRICES EQUAL TO YOUR CITY’S LIQUOR STORES AND ATTRACT LARGE CROWDS, EVEN ON WEEKDAYS
HOW IT WORKS
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BUT EACH DRINK PURCHASE MAKES IT PRICE INCREASE JUST LIKE A REAL STOCK MARKET
HOW IT WORKS
Order 1 Order 2 Order 3 Oder 40
0.5
1
1.5
2
2.5
3
BUDWEISER PRICE(US $)
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DRINK PRICES ARE SHOWN IN REAL TIME ON THE BAR’S TV SCREENS
HOW IT WORKS
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CUSTOMERS CAN ORDER USING THEIR OWN PHONES WHEN THEY THINK THE PRICE IS RIGHT
HOW IT WORKS
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WAITING STAFF CAN APPROVE CUSTOMER’S ORDERS AND ALSO ORDER ON BEHALF OF A CUSTOMER
HOW IT WORKS
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LED TICKERS DISPLAY HORIZONTALLY SCROLLING, CHANGES IN PRICE MAKING THE THEME EVEN MORE IMPACTFUL
HOW IT WORKS
Picture Credit
The Bar Stock Exchange,Mumbai
LED MANIA, Distributor of LED Panels
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WHEN DRINK PRICES REACH THEIR PEAK, MANAGERS CAN CREATE A SUDDEN DROP IN PRICES MAKING CUSTOMERS ORDER AGAIN. THE SOUND OF SIRENS,
FLASHING RED TV SCREENS ANNOUNCING THE MARKET CRASH LEAVE THE CUSTOMERS IN A FRENZY
MARKET CRASH
0
1
2
3
4
5
6
0.99
BUDWEISER PRICE(US $)
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BENEFITS TO BAR
UPTO 3X REVENUE
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CUSTOMERS
Mumbai, London & Gurgaon
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WHAT THE MEDIA THINKS
Source: Review of the Bar Stock Exchange – ET Now Link
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WHAT THE MEDIA THINKS
Source: BBC UK Link
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AWARDS
Times Nightlife Awards To our First Bar Installation