UNDERSTANDING DIGITALAN INTRODUCTION TO DIGITAL MARKETING BY PRATEEK MODI
Over $700 Billion advertising dollars are estimated to be
earmarked for digital by 2020.
THE BASICS
Selling a product/service/idea via
electronic media
Reaching consumers via Websites, Social
Networks and Mobile Apps
What
HowWhy
WITH SO MANY STRATEGIES
AND SO MANY PLATFORMS
DIGITAL CAN BE COMPLEX AND
OVERWHELMING
HOW DO YOU MAKE SENSE OF
IT?
SIMPLIFY
THE 5 STEP PROCESS
create
distribute
optimisemonetise
innovateYOUR
BRAND
STEP 1: CREATE
1. Define your goals
2. Identify your target audience
3. Craft your core message
4. Make a plan5. Produce the
content
Branding/sales
Development
Men between 20-25 who like
running
Investors, govts, public
Inspire fitness
Change, hope development
Articles, facebook posts,
tweets,etc.
Micro-blogging, selfies
(Creating your online presence)
STEP 2: DISTRIBUTE
1. Websites2. Social networks3. Advertising4. Emails5. Influencers
• All networks are not the same. Choose yours carefully.• Advertising will push your content, it will spread only if its
great.
(Finding an audience)
STEP 3: OPTIMIZE
1. Websites2. Social networks3. Advertising4. Emails5. Influencers
• Optimisation makes digital more powerful over TV, Print and Radio.
• Rinse and repeat, it till you hit the sweet spots
(Growing your audience)
(Measure, Analyse, Fix)Search engines
Content
Pay per click
Conversion and Sales
STEP 4: MONETIZE
1. Advertising2. Sponsorships3. E-commerce4. Affiliates
Think of your digital property as a piece of real estate. You can set up a shop on it, sell advertising on it, lease it to someone else. Once you nail the basics, you can even incentivise salesman to get you more customers.The value of your property will depend on the crowd you’re able to attract with content or technology.
(Earning money from your presence)
EXAMPLE: BLOGGING AS A BUSINESS
Remarketing
STEP 5: INNOVATE
1. Offer something unique
2. Consumers must find it relatable
3. and share-worthy
innovation + social media = powerful and useful
(Or Die)
Brand strategy
Marketing strategy
Digital strategy
SEO Social PPC Apps
We’re have shifted to a world where digital has made its place in the minds of consumers.
Therefore, you need to have a strong digital strategy to leverage your position in the marketplace effectively.
INTEGRATING DIGITAL IN YOUR OVERALL MARKETING
Brand strategy
Marketing strategy
Digital strategy
SEO Social PPC Apps
MARKETING ON DIGITAL
DIGITAL IS RE-DEFINING THE MEANING OF “BRAND”
Your brand
Products
People
Philosophy
Facebook, Twitter, Youtube, Instagram and the dozens of otherDigital media has converted all of us into content creators. We can reach an
audience, engage with it and make an impact.
DIGITAL MEDIA CAN WIN YOU ELECTIONS
IT CAN HELP WITH DIPLOMACY
AND IT CAN DEMOCRATISE GOVERNANCE
ARE YOU READY TO LEARN?
REACH ME:FACEBOOK.COM/PRATEEKMODIFYEDTWITTER.COM/MODIFYED