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PORTFOLIO 2009-2015 - Coleman Korea / Retail MKT -
SEOUNGHO LEE Email: [email protected] Mobile: (82) 10 9010 1893
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Contents • VMD
• Retail MKT • MKT Activities
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VM Planning and Design
Job description of SEOUNGHO LEE in Coleman 1
• Season display -> Window zone, Style zone(VP)
• POP and POSM design for Highlighting
-> Style zone(VP), Tent zone(PP) Fixture(IP)
Retail MKT
Store development and MD guide
• Proposal of monthly and seasonal Key merchandising for sales
-> Monthly check list and MD board
• Brand identities in store • Store interior manual (Façade, sign and fixture etc.) -> Manual book
※ Design concept by MKT Strategy and Key products
• Promotion -> Poster and GWP design
MKT activities • Coordination of Trade meeting and Exhibition • Directing concept for Shooting
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VM Planning and Design
VMD 2
• Season display -> Window zone, Style zone(VP)
• POP and POSM design for Highlighting
-> Style zone(VP), Tent zone(PP) Fixture(IP)
※ Design concept by MKT Strategy and Key products
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Map of VM in Coleman store VM / 2009-2015 3
Window zone and graphic
Style zone (VP) Tent zone (PP)
IP
IP
IP
Window zone and graphic
IP
IP
IP
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VM / 2009-2015
Season concept by VM calendar 4
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VM for Direct shop and Department store
5 VM / 2009-2015
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VM / 2009-2015 VM for Direct shop
6
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VM / 2009-2015 VM for Direct shop
7
Style zone (VP) / Tent Display Window Zone
• Season Concept VM (Quarterly)
(Graphic)
(Implementation)
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VM / 2009-2015 VM for Direct shop
8
Style zone (VP) / Tent Display Window Zone
(Graphic)
(Implementation)
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VM / 2009-2015
VM for Direct shop 9
Style Zone (VP) / Window Graphic (Implementation)
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VM / 2009-2015
VM for Direct shop 10
Window Graphic
(Graphic)
(Implementation)
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VM / 2009-2015 VM for Direct shop
11
Style zone (VP) / Tent Display
(Graphic)
(Implementation)
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VM / 2009-2015 VM for Direct shop 12
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VM / 2009-2015 VM for Direct shop
13
Window ISC/ Window Graphic
(Graphic)
(Implementation)
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VM / 2009-2015 VM for Direct shop 14
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VM / 2009-2015 VM for Direct shop 15
Style zone (VP) / Window ISC
(Graphic)
(Implementation)
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VM / 2009-2015 VM for Direct shop 16
Style zone (VP) / Window ISC
(Graphic) (Implementation)
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VM / 2009-2015 VM for Direct shop 17
Window ISC
(Graphic)
(Implementation)
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VM / 2009-2015 VM for Direct shop 18
Window ISC
(Graphic)
(Implementation)
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VM / 2009-2015 VM for Department store 19
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VM / 2009-2015 VM for Department store 20
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VM / 2009-2015 APPENDIX 21
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VM / 2009-2015 APPENDIX 22
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VM / 2009-2015 APPENDIX 23
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VM / 2009-2015 Premium Outlet
24
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VM / 2009-2015 Premium Outlet
25
• Sale POP in window zone
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VM / 2009-2015 Premium Outlet
26
(Graphic)
(Implementation)
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VM / 2009-2015 Premium Outlet 27
• Window zone display (Graphic)
(Implementation)
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VM / 2009-2015 Premium Outlet 28
(Graphic)
(Implementation)
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VM / 2009-2015 APPENDIX 29
(Graphic)
(Implementation)
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VM / 2009-2015 APPENDIX 30
(Graphic)
(Implementation)
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VM / 2009-2015 Design to Highlight Key Item 31
(Graphic)
(Implementation)
(Graphic)
(Implementation)
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VM / 2009-2015 Design to Highlight Key Item
32
(Graphic)
(Implementation)
(Graphic)
(Implementation)
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VM / 2009-2015 Design to Highlight Key Item 33
(Graphic)
(Implementation)
(Graphic) (Implementation)
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VM / 2009-2015 APPENDIX 34
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VM / 2009-2015 APPENDIX (Collaboration shop and Multi brand shop) 35
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VM / 2009-2015 APPENDIX (Collaboration shop and Multi brand shop) 36
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VM / 2009-2015 APPENDIX (Collaboration shop and Multi brand shop) 37
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VM / 2009-2015 APPENDIX (Collaboration shop and Multi brand shop) 38
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Retail MKT / 2012-2015
Retail MKT 39
Retail MKT
Store development and MD guide
• Proposal of monthly and seasonal Key merchandising for sales
-> Monthly check list and MD board
• Brand identities in store • Store interior manual (Façade, sign and fixture etc.) -> Manual book
※ Design concept by MKT Strategy and Key products
• Promotion -> Poster and GWP design
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Retail MKT / 2012-2015 Brand identities and interior guide line 40
• To open mono brand shops
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Retail MKT / 2012-2015 VM guide line 41
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Interior guide line for multi brand shop Retail MKT / 2012-2015 42
• 2012-2014 for Multi brand shop
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Monthly MD guide Retail MKT / 2012-2015 43
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Monthly MD guide Retail MKT / 2012-2015 44
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Promotion plan in store (Design of POP and POSM) Retail MKT / 2012-2015 45
(Graphic) (Implementation)
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Retail MKT / 2012-2015 Promotion plan in store (Design of POP and POSM)
46
(Graphic)
(Implementation)
(Graphic)
(Implementation)
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Retail MKT / 2012-2015 Promotion plan in store (Design of POP and POSM) 47
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Retail MKT / 2012-2015 Promotion plan in store (Design of POP and POSM) 48
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Retail MKT / 2012-2015 Promotion plan in store (Design of Poster)
49
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Retail MKT / 2012-2015 Promotion plan in store (Design of Poster)
50
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Retail MKT / 2012-2015 APPENDIX 51
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Retail MKT / 2012-2015
APPENDIX 52
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MKT activities 53
※ Design concept by MKT Strategy and Key products
MKT activities • Coordination of Trade show and Exhibition • Directing concept for Shooting
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APPENDIX (Trade show) 54
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APPENDIX (Trade show) 55
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APPENDIX (Trade show) 56
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APPENDIX (Trade show) 57
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APPENDIX (Trade show) 58
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APPENDIX (Trade show) 59
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APPENDIX (Trade show) 60
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APPENDIX (International camping fair) 61
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APPENDIX 62
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APPENDIX (International camping fair) 63
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APPENDIX (International camping fair) 64
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APPENDIX (International camping fair) 65
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APPENDIX (International camping fair) 66
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APPENDIX (International camping fair) 67
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APPENDIX (International camping fair) 68
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APPENDIX (International camping fair) 69
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APPENDIX (AD, PPL) 70
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APPENDIX (AD, PPL) 71
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APPENDIX (AD, PPL) 72
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SEOUNGHO LEE Email: [email protected] Mobile: (82) 10 9010 1893