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This is our current sampling booklet cover and we are looking to change the illustration into more
hedkandi style illustration.
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Left Illustration- Bad Campaign Image Brief:
The image should show- bored, uninterested, un-branded, un-hygienic supermarket deli counter staff at a un-branded and un-organised sampling table.- offering up cubes of food with toothpicks, unpleasant and unattractive looking food sample presentation.- back of the sampling stand should show a full shelf of produce all marked down at big discount, half price offers and un-organised product display.- the image is preferred to be in greyscale tone. To look unattractive.- maybe with a bubble on her thinking to leave the work early or go for a fag break?- we don’t want any customer interaction; perhaps one solitary shopper ignoring her, picking a product labelled up as The Competition?
*Please bear in mind that we are going to print this illustration on a A5 size cover. The Illustration should be clear and easy to understand when it print out.
Images below are for your reference.
Imagine these picture without smile on their face.
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Right Illustration - Good Campaign Image Brief:
The image should show- high impact, interactive and fully branded event area with a mix of elements all engaging with the customers, in a cohesive way- elements to inc branded promotional vehicle, crowds of customers, talking and tasting food samples provided by enthusiastic brand ambassadors in smart branded uniforms, maybe with a costumed mascot, maybe with a customer competition with data capture happening on location- event area is positioned a busy location (such as something that looks like a high street, or in front of a supermarket main entrance – or both!?) - customers are seen to be enjoying and buying samples, brand ambassadors are seen to be talking and listening - branded sample stock is neatly displayed on FSDU marked at Full RRP, with customers buying / taking it showing lots has been sold).- the image is preferred to be in corporate colour pallet (like our logo)
*Please bear in mind that we are going to print this illustration on a A5 size cover. The Illustration should be clear and easy to understand when it print out.
Images below are for your reference. FSDU