![Page 1: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/1.jpg)
Leicester Castle Beacon App
Search for “Leicester Castle“
![Page 2: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/2.jpg)
Leicester Castle Tells its StoryiBeacon-based mobile interpretation
Giasemi Vavoula, University of Leicester Sally Coleman, Leicester Arts & MuseumsRheinallt Ffoster-Jones, Museum Wales
![Page 3: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/3.jpg)
Digital R&D Fund for the Arts
• The project was funded by a grant from the Digital R&D Fund for the Arts (Nesta, Arts & Humanities Research Council and the National Lottery through Arts Council England)
• The award was to develop BLE beacon-based heritage interpretation for a historic building
• Project partners:
![Page 4: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/4.jpg)
Leicester Castle
![Page 5: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/5.jpg)
A problem to solve
![Page 6: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/6.jpg)
Starting point
What can BLE beacons do for an empty, listed Castle that opens its doors to the public once a month, with historical interpretation provided only by sessional staff and printed information sheets?
(and for dozens other historic buildings and venues in similar situations?)
![Page 7: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/7.jpg)
BLE beacons
![Page 8: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/8.jpg)
BLE beacons – what you need
• BLE beacons• Content / beacon
management system
• Beacon app• BLE device to run
the app
![Page 9: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/9.jpg)
The Beacon app
![Page 10: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/10.jpg)
The Green Bicycle Murder Trail
![Page 11: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/11.jpg)
The Court Audio Trail
![Page 12: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/12.jpg)
The Family Trail
![Page 13: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/13.jpg)
Interactive guidebooks
![Page 14: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/14.jpg)
BLE beacons @ Leicester Castle• Development & Evaluation Framework: putting
visitors at the centre– Impact on visitors’ perceptions of
• Learning• Enjoyment• Environment
– Information– Activities– Learning opportunities
– Impact on visitors’ use & engagement with space• Length of stay• Pattern of stops at points of interest
![Page 15: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/15.jpg)
BLE beacons @ Leicester Castle
![Page 16: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/16.jpg)
Visitor perceptions of learning
“How much did you learn about the
Castle during your visit?”
z-Test App usersNon-users
Mean 4.02 3.21
Known Variance 1.22 1.14
Observations 113 70
z 4.88
P(Z<=z) two-tail 1.05E-06
z Critical two-tail 1.96
![Page 17: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/17.jpg)
Visitor perceptions of enjoyment
“Overall, how enjoyable was your visit to the Castle?”
z-Test App usersNon-users
Mean 4.44 3.94
Known Variance 0.85 1.03
Observations 113 70
z 3.35
P(Z<=z) two-tail 0.000807
z Critical two-tail 1.96
![Page 18: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/18.jpg)
Visitor perceptions of environment
“How would you rate your experience of:
available information; available activities;
learning opportunities?”
![Page 19: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/19.jpg)
Visitor length of stayDeclared time of start and time of end of visit
![Page 20: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/20.jpg)
All 3 tours that utilised beacons at physical point of interest scored better than tours that didn’t
Interactive guides (unordered list or timeline-based) scored worse than other interpretation approaches
All tours were considered at least ‘OK’ by all visitors
Beacon vs non-beacon tours
![Page 21: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/21.jpg)
Beacon vs non-beacon tours
![Page 22: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/22.jpg)
Visitor stops at points of interest
Pre-app
![Page 23: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/23.jpg)
Visitor stops at points of interest
AppBear with
us, work in progress.
![Page 24: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/24.jpg)
What we’re learning from: visit motives
![Page 25: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/25.jpg)
What we’re learning from: tech attitudesVisitors to other heritage sites in Leicester (no app experience)
Castle visitors who have used the Castle app
![Page 26: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/26.jpg)
Summary – Lessons Learnt• Beacon-based interpretation beneficial for learning and
enjoyment, and increases positive perception of the site as learning environment
• Mixing with non-beacon mobile interpretation ok for learning, but reduces enjoyment
• Potential of beacon logs to understand impact on visitor use of space
• We design for learning-oriented visitors, but it is the socially-oriented visitors who are more keen app adopters
• Mobile confidence does not translate necessarily to willingness to use in a heritage setting
• Mobile confidence and willingness to use increase with good experiences
![Page 27: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/27.jpg)
![Page 28: Leicester Castle tells its story: ibeacon-based mobile interpretation](https://reader035.vdocument.in/reader035/viewer/2022070601/588055821a28ab22088b68eb/html5/thumbnails/28.jpg)
Questions?
For more information contact:
Sally Coleman, [email protected] (Arts Lead)Giasemi Vavoula, [email protected] (Research Lead)Rheinallt Ffoster-Jones, [email protected] (Technical Lead)