Download - Lenox chamber presentation, May 2011
welcomes
The Lenox Chamber of Commerce
May 18, 2011
Social Media:media designed to be disseminated through social interaction.
The Online Connection
Web sites with socialcomponents (forums,comment sections, user-generated content suchas photos, articles, and reviews) caused the social media concept to explode online, as it connected more people with other, like-minded people than ever before.
Portability Helps.
Why am I here?
• Make connections• Locate resources• Promote themselves• Ask questions, get
answers• Be part of a community
Who Cares?• Millennials (Generation Y) officially out-number Baby Boomers; 96% of them have joined a social network. Percent of companies using LinkedIn as a primary tool to find employees: 80%
• The fastest growing segment on Facebook is 55-65 year-old females.
• 25% of search results for the World’s Top 20 largest brands are links to user-generated content.
• 34% of bloggers post opinions about products & brands.
• 78% of consumers trust peer recommendations.
Where do I start?
• Who are the users? • Age• Sex• Your Industry• Tone
Facebook – The Hub• Facebook is growing in every age and gender
demographic; the fastest growing segment is women over 55
• 55% of Facebook users are female• Approximately 20% of users are under the age of
17, while 45% are between 18 and 34• Facebook attracts a more affluent user, with 29%
earning between $60 - $100k, and 29% earning more than $100k
• More than 42% of users have received undergraduate and 14% indicate graduate/ post-grad degrees
One Tweet World• The people’s network• Current users: 200 million• Valued at $3.7 billion (est.)• 800,000 search queries a day
The Ecosystem
Social PR: Pitchengine.com
E-news: Constant Contact, MSM
Social newspapers: Paper.li
Photoshare: Flickr, Plixi (formerly TwitPic)
Link shortening: tinyurl, bit.ly
Management: TweetDeck, HootSuite
Quicksharing/blogging: Animoto
Blogging: YouTube, Vimeo for montages
Foursquare: Location-based app
What a Bunch of Tools.
In the Workplace• Involve employees as
ambassadors to represent you professionally and create a social business presence
• Write it once, publish it everywhere
• Screen potential employees
• Check privacy settings often
Connecting with the Media
PC World »Gadgets 10 Cool New Mobile GadgetsGood things come in small packages--and technology innovators are creating all kinds of them for people on the go. Some of these 10 intriguing mobile gizmos, including a connected GPS unit, external iPhone speakers, a Bluetooth headset, and a gadget charger, are fairly mainstream. The others, well, not so much.Dan Tynan, PC WorldApr 22, 2009 8:00 pmLuxus LX-ProScope HRIt may be the size and shape of a travel hair dryer, but the Luxus LX-ProScope HR is really a portable microscope that can magnify objects up to 400X. It even captures still images and QuickTime videos that you can watch on your PC. The Luxus LX-ProScope HR is good for medical professionals, hair care specialists, jewelers, students, stamp collectors, law enforcement agents--anyone who needs to get up close and personal with objects barely visible to the naked eye. Luxus even sells a full crime-scene investigation kit with multiple lenses and a carrying case for $950. Now you too can play CSI at home--but it's strictly BYOC (bring your own corpse).Price: $425Company: Luxus SoftwareAvailability: Now
6.3 million unique visitors per month –pcworld.com
Connecting with the Public